The biggest mistake brands make when they treat LLM optimization like SEO

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Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network.

Ready to expedite your company's organic growth efforts? Sit back, relax,

and get ready for your daily dose of search engine optimization wisdom.

Here's today's host of the Voices of Search Podcast, Jordan Cooney.

I'm Jordan Cooney. And joining me today is Jeff Reign, co-founder at Everything Machines.

Jeff spent two decades in enterprise marketing and platform strategy.

And now he's building everything cash, a brand-side cash that makes websites readable for

LLM crawlers without rebuilding the human site. Time for a one minute break to hear from our sponsor

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What's the biggest mistake brands make when they treat LLM optimization like SEO?

Well, I think the biggest mistake is they assume the bots all behave the same way,

and that they assume they behave like Googlebot and they don't.

That's all for today, but until next time, remember, the answers are always in the data.