👣 The Birkenstock Arizona: From Flower Power to Fashion Week | 3

The Birkenstock Arizona has adorned famous feet from John Lennon’s to Steve Jobs’ to Barbie’s—but the brand itself is older than America, and has gone through more eras than Taylor Swift (plus, won over just as many haters). From a cobbler’s shop in 18th-century Germany to KendaIl Jenner’s Insta feed, this 250-year old shoe brand has found staying power by embracing both 5-star…and 1-star reviews. Learn how an obsessed family of shoemakers created the most comfortable sandal ever, and how an immigrant dressmaker’s love of Birks helped them conquer the US—and IPO at a $9 billion valuation. Slip on something comfy, and find out why the Birkenstock Arizona is the best idea yet.

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