The Best Idea Yet
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new week...
Notable Guests
Episodes (52)
🎬 That’s a Wrap on Season 1 | 51
The Best Idea Yet
📺 SNL: The Snickers Bar of Saturday Night | 50
The Best Idea Yet
🎧 Sony Walkman: The Analog Icon That Led to a Digital Revolution | 49
The Best Idea Yet
👜 Birkin: The Handbag That Costs More Than Your House | 48
The Best Idea Yet
⚾️ New York Yankees: Rise of the Bronx Bombers | 47
The Best Idea Yet
🏍️ Harley-Davidson: Tattoo’d on 700,000 Biceps | 46
The Best Idea Yet
🏰 Disneyland: The Fantasy that Almost Flopped | 45
The Best Idea Yet
🍜 Instant Ramen: The Incredible, True Story of “Mr. Noodle” | 44
The Best Idea Yet
🥃 Hennessy: From King George to Kendrick | 43
The Best Idea Yet
🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42
The Best Idea Yet
🐲 Pokémon: The Little Monsters that Played Their Cards Right | 41
The Best Idea Yet
⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40
The Best Idea Yet
🥏Frisbee: A Pie in the Sky Idea (literally) | 39
The Best Idea Yet
🎭 Hamilton: From Founding Father To Broadway Star | 38
The Best Idea Yet
🥤Dr Pepper: The Mystery & Magic of America’s #2 Soda | 37
The Best Idea Yet
🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36
The Best Idea Yet
🧸 Beanie Babies: The Cutest Boom, Bubble & Bust | 35
The Best Idea Yet
🏖️ Tommy Bahama's Beach Chair: Fake Dude, Real Billions | 34
The Best Idea Yet
🍅 Heinz Ketchup: The King of Condiments | 33
The Best Idea Yet
💧 LaCroix: The Cinderella of Seltzers | 32
The Best Idea Yet
🌎 Google Maps: The *Actual* ‘Everything App’ | 31
The Best Idea Yet
🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral | 30
The Best Idea Yet
🥤Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed | 29
The Best Idea Yet
🐢Teenage Mutant Ninja Turtles: The “Dumbest” Best Idea Yet | 28
The Best Idea Yet
🔫Super Soaker: Invented by a Rocket Scientist (Literally) | 27
The Best Idea Yet
🐣 Peeps: A Backroom Marshmallow Mystery | 26
The Best Idea Yet
📱iPhone: The Device Steve Jobs Didn’t Want to Build | 25
The Best Idea Yet
🧀 Goldfish Crackers: The Most Romantic Snack | 24
The Best Idea Yet
📺 MTV: How Video Killed the Radio Star | 23
The Best Idea Yet
🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever | 22
The Best Idea Yet
🌮 Doritos Locos Tacos: The Cheesy Mashup That Saved Taco Bell | 21
The Best Idea Yet
🌇 Sesame Street: The Trojan Horse Of TV | 20
The Best Idea Yet
🏔️ Patagonia Fleece: The Billion Dollar Toilet Seat Cover | 19
The Best Idea Yet
🍦Ben & Jerry’s Phish Food: A Collab Born in an Old Gas Station | 18
The Best Idea Yet
🎩 Monopoly: The Shocking Scandal Behind the World’s Favorite Game | 17
The Best Idea Yet
⚡ Red Bull: How The World Got Its Wiiings | 16
The Best Idea Yet
🎸 Fender Stratocaster: The Guitar That Invented Rock & Roll | 15
The Best Idea Yet
🥜 Reese’s PB Cups: From Frog Salesman to Candy Mogul | 14
The Best Idea Yet
🐂 Oregon Trail: Tricking Kids into Liking School Since 1971 | 13
The Best Idea Yet
⌚ Swatch: The $40 Watch that Saved Switerzland | 12
The Best Idea Yet
🧱LEGO: Earth’s Biggest Toy Biz | 11
The Best Idea Yet
🍬 PEZ: The Cigarette-Inspired Candy | 10
The Best Idea Yet
🏀 Air Jordans: How MJ's Mom Made the Deal of the Century | 9
The Best Idea Yet
📷 Polaroid: Invented (sort of) by a 3-Year-Old | 8
The Best Idea Yet
🛁 Jacuzzi: Legend of the Life-Saving Tub | 7
The Best Idea Yet
👖 Levi's 501s: The World’s 1st Jeans | 6
The Best Idea Yet
🌶️ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5
The Best Idea Yet
🚙 Jeep: The Car That Saved The World | 4
The Best Idea Yet
👣 The Birkenstock Arizona: From Flower Power to Fashion Week | 3
The Best Idea Yet
🍄 Super Mario Bros: Nintendo’s Infinite Game | 2
The Best Idea Yet