The Challenges of Working and Selling a High Value Product with High Confidentiality with Poppie Johnson

Poppie Johnson, founder of Laughing Penguin, a boutique ghostwriting business that helps high-net-worth individuals and entrepreneurs bring their stories to life through custom-crafted books.

Through deep-dive interviews, tailored research, and a whole lot of discretion, Poppie creates compelling narratives that capture voice, legacy, and lived experience - often under strict confidentiality.

Now, Poppie’s journey from securing her first book contract to replacing her salary in month one shows the power of backing yourself and your craft.

And while navigating the future of storytelling in an age of AI, she continues to champion the lasting impact of books as both personal and professional legacy.

Here’s where to find more:

www.laughingpenguin.co.nz

https://www.linkedin.com/in/poppie-johnson

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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!

We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. 

From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.

Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). 

Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.

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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:

https://linktr.ee/unforgetyourself