The Difference Between Marketing vs Sales | Dan Lok

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1:07So you have marketing and then you have sales. Question number one what's the difference between sales and marketing? Don't tell me it's the same thing. Marketing is spreading your word. Marketing is spreading your word not that. Awareness. Exposure. But what's the difference? Okay very good very good. Round of applause very good. Marketing is anything everything that you do to bring a prospect in and then sales is what you do when you face to face on the phone. When you're actually closing the sales. Turning that prospect into and a and a sale right. So typical sales people they spend a lot of time doing what? Now when they when you meet someone you don't know and they jumped on you and say let me sell you some stuff. How do you feel?

2:08Yeah we jacked them but how do you feel? Okay. What? Violated? Andre give your pens on. So have you ever had this experience that it may be a client that's coming from a referral or from a trust friend they call you up and they say they're not asking price. You're just saying I want to do business with you and you close the sell very quickly very easily without a whole lot of sell. I have you know I'm going to have experience that before. Okay. What that means is this when your marketing is good the less sales you have to do. When your marketing is good less selling you have to do. Now but what is marketing a whole bunch of things positioning branding your message social proof your reputation a lot of these different things. The better your marketing easier for you to close the sell.

3:10The worse your marketing the harder you have to do your convincing the harder you have to do you have to sell the more you have to twist your arm then do a whole bunch of different things. No. No. No. Whenever if you're selling something high end I would say like two three thousand dollars or more you don't want to put your price. Because when they haven't even talked to you you cannot build a value just through your website. Look at that it's three grand. I just know people that are like oh I thought it would be like 50 bucks. Why are they thinking it's 50 bucks? People I know guys do it for 50 bucks. I probably get it done on five or four five actually actually I could. I could. So by what does that mean? What is causing that reaction though? They don't understand the value. They don't understand the value. I have a PowerPoint on your website right now. But it means I don't even have a point of I could tell. It means they don't understand the value what you're selling it's a sales automated machine

4:14that can bring them more money. They're thinking you're some animation guy working from your from your basement and I pay you like 30 bucks whip something up in two days. Right? That's the perception. But you're not explaining well you talk about psychology and and the cooperating how in what way what psychology what's your system? Should he put down your set on his website? Okay. And what kind of test you don't want to testimonial? Yeah, I actually want to test. What do they say? I don't have a memorize. But like give me one or two example. A little bit of my phone actually. No but tell this roughly. Um, easily just say that good job. Good to work with. Yeah. Easy to work with. Good guy said that I wowed him.

5:15And then I took care of the whole process. He didn't have to let the finger. And it delivered a lot of value. So so those are what I call feel good testimonials. What are they? Do you need those? You need some. But if we're selling money at a discount, what kind of testimony do you need? It's gonna make me so much money. You know what? Before I pull up the animation video on my website, my website was converting about 2% I'm selling a $1,000 product. Now using Nathan's service, he put an animation now with with closing about 4.6%. Basically double myself more than double myself. Now I'm doing an extra 10 grand a month. Do you see a difference? Yeah, you want you want some of those. Because now when they before they talk to you, they're thinking well this thing is going to help me boost myself dramatically. So that's part of marketing part of what?

6:16Yeah, you're positioning your your branding, your social proof, your testimonials. So the better you set it up before you do the sales conversation, then the easier. Most people just sell, sell, sell, sell. That's the problem. Because then the more you want to sell, the harder you have to work. And the more the prospects, this is what you do. The 2026 RAF4 Limited with the Panoramic Moonroom. Toyota RAF4 is our response over the new exotic car stall you owned up with. If you get used to driving the RAF4 Limited with the Panoramic Moonroom in Windows Open. You recommend bringing an airspread if you want to keep the look. The 2026 RAF4 is serious fun. Amazon Health AI presents painful thoughts. Why did I search the internet for answers to my cold sore problem? Now I'm stuck down a rabbit hole filled with images of alarmingly graphic sores in various stages of ooze. I can clear my search history, but I can never unsee that. Don't go down the rabbit hole.

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