About this episode
Data: the love-hate relationship every marketer knows. Ever feel like you’re spending more time justifying your work than actually doing it? In this episode, we break down:
• Why data often falls short: LinkedIn and Google Ads might not show up in CRM as last-touch, but they’re still driving traffic. Why the disconnect?
• The irony of attribution tools: Leaders want proof but resist investing in tools to get it. Is this skepticism holding marketing back?
• Gut vs. data: With so much focus on numbers, are marketers losing trust in their instincts?
• Challenges of data-driven campaigns: From measuring brand awareness to GDPR’s impact, we question the real meaning of “data-driven marketer” today.
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