About this episode
Hiring your first marketer? It’s not just about salary. Top talent wants autonomy, learning, vision—and they can smell BS from a mile away.
In this episode, we’re joined by Stéphanie Rasolofonirina, founder of Mavao and recruiter for top startups. She shares what actually makes a startup attractive to great marketers (spoiler: it’s not ping pong tables), including:
• Why your job listing isn’t landing: You're describing a role—when you should be telling a story.
• What top marketers really want: Remote flexibility, growth, and a culture of experimentation.
• Why founders close the hire: People don’t just join companies—they join people.
• How to hire with no marketing team: What to do if you’re starting from scratch.
• The hidden costs of hiring: Budgeting for your time, not just salary.
Whether you're a founder hiring your first marketer or a marketer vetting your next role—this episode is packed with practical takeaways.
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