About this episode
So, you think you’re running campaigns? Spoiler alert: if you’re just posting tweets and sending newsletters, you’re not. A real marketing campaign is structured, purposeful, and data-driven. In this episode, we’re breaking down:
• What a campaign really is (and what it’s not): It’s more than a list of tasks—it’s a strategic initiative with clear goals and ownership.
• Common mistakes marketers make: Random content, no strategy, no goals—sound familiar? We’ve all been there, but it’s time to do better.
• How to run an effective campaign: From the GACCS framework to execution and iteration, we’ll walk you through every step.
• What makes campaigns pop: Hint—it’s all about creativity, data, and smart execution.
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