About this episode
Positioning: it’s more than just a tagline—it’s your brand’s heartbeat. Without a clear position, even the best product fades into the background. In this episode, we dive into:
• What positioning really is and why it’s essential for making your brand stand out in the market.
• Common founder mistakes, like trying to be everything to everyone, and why sticking to outdated positioning can hold you back.
• Ownership of positioning: Why it’s not just marketing’s job—it’s a whole-team effort led by founders.
• How to run a positioning workshop to refine your brand’s focus and ensure alignment across teams.
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