The rise (and necessity) of primary research in a cookieless world with Johann Bittner

In this episode, we were joined by Johann Bittner from Loyalty Research Center to discuss the roll of market research in a post-cookie world.

During the show, we discussed:

- The evolution and impact of privacy in this digital age, and how organizations are needing to change both processes from a technology, a human, and a strategic perspective. 

- Life after the death of the cookie, what it’s like to operate as a marketer, as an organization when you can’t readily track who is coming to your website, ultimately, why that is a good thing too.

- We looked at what cookies are and how they were historically used.

- Johann gave us a rundown of the research and methodology LRC and Rep Data used to help organizations grapple with the shift to a cookieless operating environment, including some key findings from their research, such as AI to help put pieces of the puzzle together.

- We addressed some of the privacy concerns regarding this matter.

- Johann touched on what differentiates leaders from a technology adoption and usage perspective, in both B2B and B2C worlds.

- And, we dived into the role of primary research in this cookieless world, being able to use that research in parallel with other business data, to drive future decisions.

Enjoy the show.