The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

This week in the business of podcasting:

• A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those listeners recalling a podcast ad in the past week at nearly equal rates across genders, offering a direct transatlantic comparison to the 2025 U.S. Advertising Landscape.
• Owl & Co's Global Podcast Economy Report finds the global podcast industry generated $9.2 billion in revenue in 2025, up 23% year over year, with publishers that treated video as a monetization layer seeing the fastest revenue growth.
• The fifth annual Podnews Report Card, based on creator feedback, finds YouTube has climbed to second place among major podcast platforms, overtaking Spotify but still trailing Apple Podcasts.
• Rodrigo Tigre, co-founder and president of Ozen.fm, argues that Brazil's podcast advertising market is dramatically underdeveloped relative to U.S. digital audio and identifies three structural barriers that have now matured enough to be overcome.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.