The world's largest advertising agency made $20 billion last year. You've probably never heard of Accenture Song
About this episode
In May, L'Oréal ended a 16-year agency relationship. The reason? Simply that a competitor was better prepared with better data and AI capabilities.
This incident illustrates the shift that's happening in advertising right now. The agencies that bet on technology early are pulling ahead. The ones that are built on relationships are finding out how quickly those erode.
Sitting unnoticed at the top of this reshuffled industry is Accenture Song. It's the world's largest advertising agency that doesn't really call itself one. It made 20 billion dollars last year. And it's barely visible in India.
And that lack of visibility? That's by design.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Get every episode summarized
Each time Daybreak publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Daybreak
This week in AI: activist robots, doom-laden researchers — so who's the good guy...
Daybreak
India has more tourists than ever. So why is tourism in trouble?
Daybreak
The Government sold Air India to escape its problems. The fix is to buy back in
Daybreak
Nykaa cracked fashion at last. Myntra sees no reason to panic
Daybreak