Topic: The Strategy of Branding | Feat.: Ken Overgaard, Dannielle Christiansen, & David Streen

A special edition of HomeTalk with Michael King and Invent America with Rita Crompton, the Cajun Contractor, Michael King, and The Inventor Lady, Rita Crompton, discuss "The Strategy of Branding" with inventors Ken Overgaard, inventor of Plungesleeve, and Dannielle Christiansen, inventor of Diaper Extenders, joined by our industry expert, David Streen with EdgyTools.

Rita Crompton, known as "The Inventor Lady," is an industry expert with decades of experience helping innovators develop their ideas into sellable products. Her knowledge and expertise covers all aspects of the invention process - patents and trademarks, engineering and manufacturing, crowdfunding, marketing and selling, and licensing. Ms. Crompton has helped inventors bring to market everything from full size functioning tractors to baby products - there's a reason she's called "The Inventor Lady."

Michael King, known as “the Cajun Contractor,” has been in the home improvement and home construction industry for nearly three decades, first by working for a home improvement company and then becoming a fully licensed general contractor owning and managing his own home improvement company. For more than a decade, however, his knowledge and expertise as a general contractor have been put to use by hosting the nationally syndicated television and radio program HomeTalkUSA.

Listen to HomeTalkUSA's "Invent America" segment every week LIVE on Genesis Communications Network ("GCN") Saturdays from 3pm to 6pm CT, and is also available to stream or download at https://hometalk.info.

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