About this episode
For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection.
Key Takeaways
- 00:12 – Why marketing ROI looks different for every business
- 10:35 – Spend your marketing budget on companies and people you believe in
- 17:35 – What kinds of marketing actually does work for 37signals
- 28:02 – How AI is making the authentic human connection stand out
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