Treat Your Podcast Like A Brand with Greg Wasserman

I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there.

In our conversation, we discussed what it actually means to “grow” a podcast, what makes a podcast good, the importance of branding, and the ever-evolving role of AI in podcasting.

BAMBY MEDIA LINKS: