Trump Tariff Turmoil, RFK JR Ag Agenda, Roll Up The Rim Returns & Post-Tariff Future of the Canadian Food Trade

Michael LeBlanc and Sylvain Charlebois break down the most pressing food and trade stories this week on The Food Professor Podcast, which is making waves across Canada and beyond.

🔴 Trump's Tariff Shockwave: The duo unpacks the impact of Donald Trump's latest tariff threats on Canadian farmers, the surprising response from Mexico, and whether food will ultimately be exempt from future trade restrictions. Is Canada too dependent on the U.S., and what role should Mexico and India play in diversifying agricultural exports?

☕ Tim Hortons Brings Back Roll Up the Rim: A Canadian classic returns! The hosts reminisce about the campaign's history and resilience despite environmental concerns and digital shifts.

🌍 Canadian Consumer Reaction: With interprovincial trade barriers under scrutiny and rising nationalistic sentiment, Michael and Sylvain explore what it means to "buy Canadian." How can consumers make informed choices, from wine boycotts to retail supply chains?

🌱 Raw Milk & Seed Oil Debates: RFK Jr's controversial push for raw milk legalization and the battle over seed oils—are they a health hazard or nutritional necessity? Sylvain shares his insights on whether Canada's supply management system blocks consumer choice.

 

Prof. Ian Lee's op ed: 

https://nationalpost.com/opinion/ian-lee-this-is-trumps-plan-for-global-economic-domination

About Us

Dr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.

Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. 

He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. 

Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.

With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues.

 Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.