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NEWSMAKER - Rita Fong, Toronto Tea Festival Social Media Manager and Marketing Director

FEATURED – The Toronto Tea Festival is celebrating its 10th anniversary this weekend. The Tea Guild of Canada and Tao Tea Leaf are co-founders and sponsors of the event. Organizers expect a big crowd to attend educational presentations, cultural demonstrations, and competitions, and there will be products on display from 50 tea vendors, large and small. Rita Fong helped organize the inaugural event. She is a director and manages social media and marketing of what is now the largest tea festival in Canada. She joins us on the Tea Biz Podcast this week to share insights on this event's staying power and growing popularity.

Largest Tea Festival in Canada Celebrates 10th Anniversary – Rita Fong is a member of the Tea Guild of Canada, and the Tea and Herbal Association of Canada tirelessly promotes the festival, has long influenced the educational program, and recruits speakers and vendors.

"The festival started as an idea by Tao Wu, Tao Tea Leaf’s co-founder, who wanted to organize a big event for tea lovers in Toronto. The planning committee felt that we had to do something because specialty tea is a business. They were thinking of how to promote business and how to help other businesses. Tao Tea Leaf has grown from a storefront retailer to a wholesaler to smaller companies and cafes in town and around Canada. Founder Tao Wu has become more like a mentor and advisor for many tea companies. He and Mingzhou Gao launched the company in 2009. Tea Guild, a not-for-profit established in 2009, has a mandate, in part, to educate their members and the public about tea, the exchange of ideas and sharing of resources, and the creation of programs and events, she said. 

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