Using AI to understand 1000s of online reviews & align the company on what matters

In this episode of Now that’s Significant, a market research podcast, we welcome on the show Horst Feldhaeuser, Group Services Director at Infotools and Alyona Medelyan, CEO and co-founder of Thematic.

Horst and Alyona take the reins of this show, presenting their paper from the 2022 Research Association of New Zealand Conference: AI – friend of foe?

Their paper delves into a joint project they were involved in, using AI to find insights from online reviews of Coca-Cola, the world’s largest soft drinks manufacturer.

Enjoy the show