Using behavioral science to “restage” your brand for growth with Will Leach

On this episode of Now that’s Significant, a Market Research Podcast, the host Michael Howard (Head of Marketing at Infotools) was joined by Will Leach, founder & CEO of Mindstate Group, a behavioral research and brand consultancy and best-selling author of Marketing to Mindstates: a Practical Guide to Applying Behavioral Design to Research and Marketing. 

In the episode, we covered:

Using behavioral science to psychologically restage brains is really going to set us up for exponential growth. And it can do that by when we understand the mind state of what our consumers are and when they're in the moment needing to make decisions as consumers, as people, etc. The more that market researchers can get in and grapple with that, understand that, and then pass that kind of information on to other parts of the business, the better we'll all be, not just from a business perspective, but from us as a consumer as well.

It's always an important thing to remember that that the customer, the person is the most important thing in this whole process. I mean, what you've talked about today, it's a whole lot of fun. But when you're doing it right, it's a win for us and a win for consumers. So just said we touched on what behavioral science actually is and mean.

We had a look at some of the reasons why the industry is potentially broken. We also looked at some of the positives as well and what the two can learn from each other.

And you also shared a little bit about the where the field of behavioral science is going from a research perspective anyway, the role of AI in how we as market researchers and businesses can use technology in a way to help rapidly iterate our offerings to the public as well. For those of us who choose to embrace it, a pretty exciting future awaits.

Enjoy the show