What ChatGPT Is Really Doing When It Answers Questions

Did you like this episode? Dislike it?

🤖 What is ChatGPT really doing when it answers questions about law firms and legal services in 2026? In this episode, Danny Decker breaks down how AI search tools like ChatGPT actually work behind the scenes and why understanding this matters for law firm marketing. Danny explains the concept of “next-word prediction” in plain English, shows how AI forms recommendations, and connects the dots to how solo and small law firms can position their content, messaging, and authority to influence how AI search tools describe and recommend them in 2026.

📌 Key Takeaways:

• How ChatGPT generates answers instead of performing traditional searches
• Why understanding AI behavior matters for law firm visibility and credibility
• What law firms should focus on to align their marketing with how AI actually works

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok