What is Google Podcasts Manager

Is your podcast available via Google Podcasts?

You may have assumed that Google’s all-knowing machine would’ve picked up your podcast and put it front and centre when showing search results but you actually have to do an extra step to get there.

In this episode, I’m sharing exactly what Google Podcasts Manager is and the reasons why it's such a useful tool for your podcast.

When you’ve submitted your podcast to Google Podcasts Manager, using your RSS feed and your email address, your podcast will show up in Google searches in the Podcast section, as well as Google Assistant, Google Home and the Google Podcast app. This is so important because it’s the most common method people use to look up new podcasts so, of course, you want to be visible and direct people to your show!

Google Podcasts Manager also provides you with valuable ‘Impressions’ that include how often a listener sees a link to your show (or specific episode) based on keywords they have searched for. This is incredibly useful information to see which episodes and topics are resonating with new audiences. You’ll also find out how many clicks you’re getting from searches and more handy insights that I’ll run you through in this episode.

Don’t worry, if you’re a client of ours at Bamby Media we’ve already submitted you to Google Podcasts through the Google Podcasts Manager when you first signed so you have nothing left to do. We also provide Strategy Consults that our clients can book where we go into all of the back ends of the statistics and information available to give you an audit on exactly how you’re going, trends and what you can focus on in the future.

Tune into today's episode to learn more.

Previous episode mentioned:

Podcast statistics you should be tracking

Resources:

Grab a ticket to our MASTERCLASS on UNDERSTANDING YOUR STATS - Tuesday 12th July 2022

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Shure SM7B - the microphone I used in this episode

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