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On this latest episode of Now that's Significant, we were joined by we’re joined by Ethan Kellough, Co-Founder and Chief Product Technology Officer at Highlight, an Agile In-Home Usage Testing Platform that is making it fast and easy to conduct research with physical products.
On this episode, we discussed the gulf between physical and digital product teams.
How the pace of innovation in the software industry quickly outpaced the physical product industry
The physical product industry is full of waste and is ripe for optimization
The lessons that the software industry has learned over the past 20 years can be directly applied to physical product research
You shared three lessons that physical product researchers can implement right away
We also discussed how the physical product research space changed in COVID and how in the next decade you’re hoping to see more agility come in at all stages of physical product research
Hope you enjoy the episode.
No transcript available for this episode.

Now that's Significant