What's the biggest misconception about AEO today?

Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and now runs an AI search agency advising fractional CMO clients including Multisensor AI and FORM Kitchens. She outlines how to run an AI visibility audit to benchmark brand and competitor citations across generative engines, exposing which source types actually drive AI answer inclusion. The discussion reframes AEO as an extension of proven SEO fundamentals rather than a separate, channel-hungry discipline.

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