What’s Up THIS WEEK! 🚨 BIG Instagram CHANGE! Big LinkedIn Change! 👽 Aliens Are HERE! | Ep. 476

A quick scroll through marketing news somehow turns into Instagram breaking a rule everyone thought was untouchable, LinkedIn quietly shaking up your feed, and a very real debate about whether restaurant bread should require consent. Jay Schwedelson bounces from useful email and social updates to pure pop culture chaos, which is exactly why this one is such a fun listen. There is an actual strategy here, but also a solid argument that aliens might be getting unfair PR.

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Best Moments:

(00:16) Instagram is testing links in post captions for Meta Verified users, and that could make the blue check way more valuable.

(01:45) LinkedIn just rolled out a major algorithm change, which may explain sudden, weird swings in followers and engagement.

(02:55) Putting Q2 in your email subject lines right now can lift open rates by more than 20%.

(03:45) April is one of the strongest months for emoji subject lines, especially for travel, spring, and promo-heavy campaigns.

(04:45) The David Bar founder turns a calorie controversy into a viral moment with a Mean Girls reference.

(07:38) Steven Spielberg says he believes in aliens, which sends the conversation straight into delightfully unhinged territory.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206