What’s Up THIS WEEK! New Secrets to Show Up in AI Overviews 🤯  Batch Nation is OVER! | DTNT | Ep. 480

Welcome to do this not that the podcast from markers we share quick tips things

you could do right now and then we add a little bit of chaos at the end of

every episode we also keep it short like this intro let's check it out we are

back for what's up this week from the do this not bad podcast is our short

episode we're break down what's going on and marketing and business and life

and then we sell our other episodes later on the week so what is going on

so we really need to lock in and I have something specific to share in some

new data from Semrush about how to show up in these Google AI overviews

doesn't matter your business consumer nonprofit marketer doesn't matter because

according to new data from bar chart 25 to 30% of all searches now on Google are

now triggering these Google AI overviews and it's only growing now here's the

thing that was wild that just got released by Semrush just now it's this idea

of the seven-time multiplier what does that even mean so basically queries when

someone goes to Google now and they ask a question with eight plus words in

the question to Google the likelihood of that triggering an AI overview goes

up by seven X now here's the thing that is now what we are doing on Google there

are over a billion monthly voice searches all right we used to go to Google and

say plumber in my area but now because we're skiing trained with all the

different AI tools all over the place chat you tea and Claude and Gemini

whatever when we go to Google we're asking it in this human way like hey this

pipe burst in my home it's on the second floor I don't know what to do can you

help me out it's these really elongated human tone questions so what is the

big thing and how we're gonna win and the trick that I'm gonna show you to show

up in those AI overviews is that you can be the tiniest little company and you

could beat out the biggest companies if you play the game right the reason I say

that is bright edge just now also released data okay that there is an 83

percent non overlap in what the Google AI reviews are spitting out versus the

normal search results meaning when you go to Google now and you ask it one of

these very human type questions that we're all doing now okay the results that

show up in the AI overviews are not from any of the companies or brands or

things that are on the first page of the normal Google search results listings

so if you create your content if your offers have are named in a certain way

if your blog posts are named in a certain way if your podcast titles are

named in a certain way if your social posts are named in a certain way the

likelihood of you showing up in the AI overviews goes up exponentially and

you could beat out all the big guys what does that mean so on your website in

your offers in your whatever let's talk some B2B examples first instead of your

stuff saying things like best CRM for real estate you want to have it say how

do I automate lead flow follow ups for a five person agency without hiring an

assistant you want to do what's called scenario marketing now right or if you're

in cybersecurity instead of having all of your content and your webinars and all

of your stuff say things like manage detection and response trends it should

be entitled and name things like what should my IT team do first if we suspect

ransomware breach at 2 a.m. this is a very human tone and that is what AI all

the platforms are looking for but specifically these AI overviews that Google is

looking for and this is how you could beat the big guys and it's the same thing on

the consumer side instead of just saying best kitchen faucets 2026 it's how do I

fix a leaky double handle kitchen faucet without calling a plumber or instead of

Florida vacation spots you want to have on your site on your offers on your

podcast titles on your blog posts on your resources page instead of saying

Florida vacation spots it would say quiet kid friendly beach towns in Florida

where we don't need a rental car now you're saying this off well I don't even

know what are these bizarro questions for my industry or for my segment simple go

to Gemini go to chat you be tea and really what you want to do is ask it for the

frustrated customer prompt it doesn't have to be exactly this but something along

the lines of you ask AI you say act as a market researcher analyzing raw

customer data I want to find the exact human language people use when they're

frustrated or confused about and then you put in your business category whatever

it is so what is the human language questions that people use when they're

frustrated about or confused about and then you put in your category and then

you could even go further and say imagine the user is typing a long rambling

question into the search bar because they don't know the professional terms for

their problem please provide 10 examples of these long tail natural questions this

is how you win right now super easy stuff to do all right let's pivot world

data research came out with some data and I think we all need to factor in right

now 2026 is over okay as of March 31st so when it switches to April 1 whether

you're a business marketer or consumer marketer you need to get out all the

2026 out of your marketing stuff you cannot be leading come April 1st the

2020 the 2026 trends for whatever the 2026 outlook for whatever the 2026

fashion trends for whatever you can't do that we're in it okay we're in it you

it actually will depress your performance if you are leaning into 2026 anything

going to your market automation streams pull it out pivot on the consumer side

to things about the spring or about the summer that's great that will work

incredibly well on the business side pivot to Q2 outlook Q3 outlook but you

cannot lead with 2026 forecast trends outlook garbage it is over it will

actually start to pull down your performance all right before we get into the

ridiculous portion of this podcast I want to let you know about NAC there's a

sponsor of this episode I love NAC KNAK now why don't love NAC about five

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right let's get into the ridiculous portion this podcast all right I know it's a

few days old now but I need to get it out we all know this now the bachelor

ret okay with Taylor Frankie Paul has been canceled this is a good thing ABC made

a good decision that show should not have air she did some horrible stuff but I'm

here to make a proclamation an announcement okay many of you may know I'm

batch nation I've seen every season of the bachelor bachelor at golden

bachelor golden bachelor at bachelor empowered I've seen them all for 20

plus years and I'm here to tell you I think batch nation is over I think it is

over and love island is eating its lunch that doesn't mean I won't watch if

they bring back the bachelor I love Jesse Palmer but I think it's over sorry

what's not over though I went to the movies this weekend and I saw a

project hell marry the movie I read the book the book was awesome the movie was

awesome this is a great movie my wife liked it and she doesn't even like sci-fi

great movie and another huge announcement for me is that normally I always get

snow caps okay I always get snow caps but this time I got Junior Mints and I'm

here to tell you Junior Mints are my new go-to I don't I've been sleeping on

Junior Mints you can leave in the comments the reviews I need to know what is

your go-to at the movies because I feel like I'm missing out I feel like there's

a category of things I'm not eating Junior Mints is it speaking of movies this

is exciting this collab I don't even know if you call it a collab but the

devil wears product too is coming out in May and they just announced the

devil wears product too that they're going to be having at the movie theaters

at AMC and regal in Centermark when you go the option to get a devil wears

product to purse as your popcorn bag and it looks like a legit red purse with

the little devil wears product logo on it and you could fill your popcorn in

this purse that thing is going to be all over social media I why do I want

I don't know but I do want one and that's gonna be cool another sequels coming

out that I'm on the fence about did you see that dirty dancing to is in in the

works now I love dirty dancing Patrick Swayze love that guy how do you do dirty

dancing to without Patrick Swayze and Jennifer Gray is gonna be in it she's

gonna be reprising her role as baby remember her you know the Francis or baby

whatever they call her love Jennifer Gray I don't know if you've seen her she

looks radically different she did a lot of changes to herself good for her you

do you if you want to change how you look but you would not know where if you

had a picker out of a lineup you would not know that Jennifer Gray from dirty

dancing you haven't seen her since the movie you wouldn't know it's her so we got

Jennifer Gray not looking at yourself we got no Patrick Swayze I don't know if

we need this reboot do we need this reboot I don't know what I do know is that

you're awesome so a couple things number one Jay Shwedelson dot com I want to

work with you I work with some of the coolest brands on the planet business and

consumer I want to help you reimagine your marketing I want to give you all the

latest tactics tips whatever on the top right hand corner and Jay Shwedelson dot

com there's a button that says partner hit me up I want to do stuff with you and

then secondly share this with a friend tell them this the worst podcast tell them

to send this to enemies and say I listen to this podcast it's awesome and then

your enemies will listen to it and then you say hi podcast really stinks no

hopefully you don't think it stinks but anyway I appreciate you being here and

we'll see you at the next one later

wait the party is not over go to jay Shwedelson dot com because I want to do

stuff with you I want a partner with you when you click on the button partner with

Jay you let me know what you got going on work with my agency work with me

directly get access to all of my free resources at jay Shwedelson dot com and I

got a book coming out this April it's called stupider people have done it

and all of the net proceeds are going to the B foundation for cancer research go

on Amazon by stupider people have done it that way you can help kick cancers

but with me and if this podcast wasn't the worst podcast you've ever listened to

it might have been leave it review follow the show you are awesome go out there

and crush it