What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437

Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.

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Best Moments:

(00:34) Instagram finally adds a Watch History so you can find that video you lost in the scroll

(01:56) The secret to higher open rates is mid-subject-line capitalization

(03:00) OpenAI rolls out shared projects for all ChatGPT users, taking aim at Google Drive

(04:00) Love Is Blind reunion and other “useless but necessary” TV updates

(04:45) Google’s top Halloween costumes of the year include demon hunters and… the Lorax

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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