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Welcome to do this not that the podcast from Markers we share quick tips things
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you could do right now and then we add a little bit of chaos at the end of
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every episode we also keep it short like this intro let's check it out we
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are back for what's up this week from the do this not that podcast is our
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super short episode we break down what's going on this week in business in
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marketing and in life and then we sell our other episodes later in the week so
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what is going on so one of you saw this this week a tech from tech crunch but
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they're reporting that we might be now getting meta AI glasses that are made
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by Prada do we really need this you know Mark Zuckerberg walks around with the
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Rayband glasses that have all the AI and it's taking pictures of
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everybody as you walk around the meta AI glasses I bought a pair of these like
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a year or so ago I I felt like such a loser wearing them and now there's
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talk because Mark Zuckerberg was spotted at the Milan Fashion Week show for Prada
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sit in front row and so now they're all saying there's going to be Prada glasses
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and you know what I couldn't believe is how many of these glasses do you think
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were sold last year these AI meta glasses seven million seven million people
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walking around taking videos of each other uses I don't know all this garbage
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whatever I don't know I feel about this I saw this really cool stat from Alia
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pop-ups so pop-ups you know you go to website everybody hates pop-ups but they
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crush it I don't have your business market or consumer marketer pop-ups
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crush it but there's one kind of pop-up pop-up that does so well that I think
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every marker is sleeping on and that is timed pop-ups and the stat that Alia just
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came out with is that timed pop-ups can generate a 29% conversion rate what
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so what's the time pop-up there's not a website platform on earth I don't
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care what website platform you use that can't do what's called a timed pop-up so
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imagine someone's on the pricing page of your consumer products offer imagine
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somebody's on the pricing page of your SaaS product for your B2B marketer or the
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donation page or whatever whatever you're doing someone's on that pricing
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page okay and they're there for 10 seconds 15 seconds you could set the
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timer for whatever you want but after 10 seconds you can launch a little pop-up
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and the pop-up you say you know what we really do want you on board we're going
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to give you an extra 10% off right now right here just do blah blah blah timed pop-ups
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especially on pricing pages for business and consumer marketers it can get you
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a 29% conversion rate that is wild so if you've never tested time pop-ups you
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should it doesn't matter that you don't like pop-ups okay they're not leaving
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your site because of the pop-up they'll just click the little X and they'll go away
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but time pop-ups that's really interesting so this came out this week sensor tower came out
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and they've been tracking all the brands that are already running ads on chat GPT
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and in just the last two weeks they've spotted over a hundred brands all running running ads
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on chat GPT which is interesting because I've been seeing that many but a lot of them are
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in the retail and grocery category so the biggest advertisers right now are Sephora and Best Buy
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and Target gap is big up there and then there's also a lot of travel which makes sense because
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everybody goes to chat GPT for travel so things like Expedia and Marriott are all over it
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but wow a hundred brands and just the last two weeks have things going to be flooded
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so I saw this and I was like okay is this cool I guess this is cool so equinox the fitness club
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all right so a lot of people I guess when they work out there they shower there
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which is fine I used to go to a gym and shower the gym I still go to the gym I don't shower the gym
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it's just a little weird I'm not saying you're weird it's just a weird vibe I don't know it's a
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lot to take in a bunch of naked humans walking around when I just first got up in the morning
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I just go home that's my jam but anyway um equinox announced that they are now rolling out at all
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of their clubs that Lillabo the fancy fragrance body care brand is going to be their soap and all
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that stuff all throughout equinox how cool is that I mean doesn't make me want to go and shower
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there but pretty cool oh before I get to some nonsense all right I do want to let you know that
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this podcast this episode is sponsored by one of my favorite companies on the planet if you don't
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know call rail you got to check them out you're like what's a call rail here's what call rails
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all about as marketers we're always trying to answer the exact same question what investments are
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actually driving revenue okay and the answer usually is some version of I think it's this I think
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it's that it's like an educated guess attributions ridiculously hard 220,000 businesses use call
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rail to be able to track all of this perfectly it is amazing they have some the coolest AI tools
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if you don't know anything about call rail you need to go check them out at call rail dot com slash
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do this call rail dot com slash do this I am telling you one of the coolest companies on the planet
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anyway let's get back to what's going on so I also saw there's this whole big fast food thing going
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on now I'm not sure if you saw McDonald's came out with their new burger okay it's called the big
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arch and it's been all over social media because the big arch first of all no offense McDonald's it
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sounds a little gross it's a half pound burger that's two patties three slices of cheese it costs
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more than ten bucks it is massive but the reason it went viral is they got the CEO of McDonald's
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who went on social media is like I'm going to show you how to I'm going to eat a big arch for
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the first time because they're brand new burger and he went he took like the smallest bite humanly
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possible because this thing is too big it's just too big for a human to eat but he got shredded
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for taking this tiny little bite the whole thing is ridiculous I don't know I don't go to McDonald
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I don't go to McDonald's a lot period but I also don't go there for like an $11 hamburger that
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just seems like much but maybe everybody's into it and what's going on me so you know I talked
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about this in my newsletter but and I got flooded with people that are also involved with this so
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I'm reading a book called Project Hail Mary and there's a movie coming out Ryan Gosling you know
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same thing and I'm 30% into the book and so my issue is that I read very slow like I'll read like
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five page and I'll fall asleep that's me whatever and it's dragging it's very sci-fi I like sci-fi
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but it's just dragging I'm like should I give up on this thing and then I got flooded with people
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in my newsletter saying no this is like the greatest thing of all time but what everybody really
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said was it's the best audio book of all time I need to get more involved with audio books I mean
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I listen to a lot of podcasts I don't like a lot of the podcasts I listen to so I think I got
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to make the move to doing the audiobook a project Hail Mary everyone could drop it in the comments
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and reviews whatever let me know if that's the move if you're an audiobook person especially for
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Project Hail Mary and by the way my book I'm actually going to be recording an audiobook version of
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my book which is going to cause people to fall asleep 100% hoping nobody listens to it while they
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drive but my books coming out in April stupider people have done it it's on Amazon it's
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everywhere went to a best seller right we announced presale all net proceeds are going to the v
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foundation for cancer research so you can check that out at stupider people have done it and you
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can find out everything about me at jswettleson.com if you want to partner with me you want to hire me
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to do weird stuff I don't know let's hang out jswettleson.com and go eat an arch burger later
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wait the party is not over go to jswettleson.com because I want to do stuff with you I want to
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partner with you when you click on the button partner with Jay you let me know what you got going
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on work with my agency work with me directly get access to all of my free resources at jswettleson.com
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and I got a book coming out this April it's called stupider people have done it and all of the
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net proceeds are going to the v foundation for cancer research go on amazon by stupider people
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have done it that way you can help kick cancers but with me and if this podcast wasn't the worst
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podcast you've ever listened to it might have been leave it review follow show you are awesome go
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out there and crush it