What’s Up THIS WEEK! The Popup Trick You Are Ignoring 🤯 ➕ The Fast Food Burger That Broke The Internet 👀 | Ep. 472

Welcome to do this not that the podcast from Markers we share quick tips things

you could do right now and then we add a little bit of chaos at the end of

every episode we also keep it short like this intro let's check it out we

are back for what's up this week from the do this not that podcast is our

super short episode we break down what's going on this week in business in

marketing and in life and then we sell our other episodes later in the week so

what is going on so one of you saw this this week a tech from tech crunch but

they're reporting that we might be now getting meta AI glasses that are made

by Prada do we really need this you know Mark Zuckerberg walks around with the

Rayband glasses that have all the AI and it's taking pictures of

everybody as you walk around the meta AI glasses I bought a pair of these like

a year or so ago I I felt like such a loser wearing them and now there's

talk because Mark Zuckerberg was spotted at the Milan Fashion Week show for Prada

sit in front row and so now they're all saying there's going to be Prada glasses

and you know what I couldn't believe is how many of these glasses do you think

were sold last year these AI meta glasses seven million seven million people

walking around taking videos of each other uses I don't know all this garbage

whatever I don't know I feel about this I saw this really cool stat from Alia

pop-ups so pop-ups you know you go to website everybody hates pop-ups but they

crush it I don't have your business market or consumer marketer pop-ups

crush it but there's one kind of pop-up pop-up that does so well that I think

every marker is sleeping on and that is timed pop-ups and the stat that Alia just

came out with is that timed pop-ups can generate a 29% conversion rate what

so what's the time pop-up there's not a website platform on earth I don't

care what website platform you use that can't do what's called a timed pop-up so

imagine someone's on the pricing page of your consumer products offer imagine

somebody's on the pricing page of your SaaS product for your B2B marketer or the

donation page or whatever whatever you're doing someone's on that pricing

page okay and they're there for 10 seconds 15 seconds you could set the

timer for whatever you want but after 10 seconds you can launch a little pop-up

and the pop-up you say you know what we really do want you on board we're going

to give you an extra 10% off right now right here just do blah blah blah timed pop-ups

especially on pricing pages for business and consumer marketers it can get you

a 29% conversion rate that is wild so if you've never tested time pop-ups you

should it doesn't matter that you don't like pop-ups okay they're not leaving

your site because of the pop-up they'll just click the little X and they'll go away

but time pop-ups that's really interesting so this came out this week sensor tower came out

and they've been tracking all the brands that are already running ads on chat GPT

and in just the last two weeks they've spotted over a hundred brands all running running ads

on chat GPT which is interesting because I've been seeing that many but a lot of them are

in the retail and grocery category so the biggest advertisers right now are Sephora and Best Buy

and Target gap is big up there and then there's also a lot of travel which makes sense because

everybody goes to chat GPT for travel so things like Expedia and Marriott are all over it

but wow a hundred brands and just the last two weeks have things going to be flooded

so I saw this and I was like okay is this cool I guess this is cool so equinox the fitness club

all right so a lot of people I guess when they work out there they shower there

which is fine I used to go to a gym and shower the gym I still go to the gym I don't shower the gym

it's just a little weird I'm not saying you're weird it's just a weird vibe I don't know it's a

lot to take in a bunch of naked humans walking around when I just first got up in the morning

I just go home that's my jam but anyway um equinox announced that they are now rolling out at all

of their clubs that Lillabo the fancy fragrance body care brand is going to be their soap and all

that stuff all throughout equinox how cool is that I mean doesn't make me want to go and shower

there but pretty cool oh before I get to some nonsense all right I do want to let you know that

this podcast this episode is sponsored by one of my favorite companies on the planet if you don't

know call rail you got to check them out you're like what's a call rail here's what call rails

all about as marketers we're always trying to answer the exact same question what investments are

actually driving revenue okay and the answer usually is some version of I think it's this I think

it's that it's like an educated guess attributions ridiculously hard 220,000 businesses use call

rail to be able to track all of this perfectly it is amazing they have some the coolest AI tools

if you don't know anything about call rail you need to go check them out at call rail dot com slash

do this call rail dot com slash do this I am telling you one of the coolest companies on the planet

anyway let's get back to what's going on so I also saw there's this whole big fast food thing going

on now I'm not sure if you saw McDonald's came out with their new burger okay it's called the big

arch and it's been all over social media because the big arch first of all no offense McDonald's it

sounds a little gross it's a half pound burger that's two patties three slices of cheese it costs

more than ten bucks it is massive but the reason it went viral is they got the CEO of McDonald's

who went on social media is like I'm going to show you how to I'm going to eat a big arch for

the first time because they're brand new burger and he went he took like the smallest bite humanly

possible because this thing is too big it's just too big for a human to eat but he got shredded

for taking this tiny little bite the whole thing is ridiculous I don't know I don't go to McDonald

I don't go to McDonald's a lot period but I also don't go there for like an $11 hamburger that

just seems like much but maybe everybody's into it and what's going on me so you know I talked

about this in my newsletter but and I got flooded with people that are also involved with this so

I'm reading a book called Project Hail Mary and there's a movie coming out Ryan Gosling you know

same thing and I'm 30% into the book and so my issue is that I read very slow like I'll read like

five page and I'll fall asleep that's me whatever and it's dragging it's very sci-fi I like sci-fi

but it's just dragging I'm like should I give up on this thing and then I got flooded with people

in my newsletter saying no this is like the greatest thing of all time but what everybody really

said was it's the best audio book of all time I need to get more involved with audio books I mean

I listen to a lot of podcasts I don't like a lot of the podcasts I listen to so I think I got

to make the move to doing the audiobook a project Hail Mary everyone could drop it in the comments

and reviews whatever let me know if that's the move if you're an audiobook person especially for

Project Hail Mary and by the way my book I'm actually going to be recording an audiobook version of

my book which is going to cause people to fall asleep 100% hoping nobody listens to it while they

drive but my books coming out in April stupider people have done it it's on Amazon it's

everywhere went to a best seller right we announced presale all net proceeds are going to the v

foundation for cancer research so you can check that out at stupider people have done it and you

can find out everything about me at jswettleson.com if you want to partner with me you want to hire me

to do weird stuff I don't know let's hang out jswettleson.com and go eat an arch burger later

wait the party is not over go to jswettleson.com because I want to do stuff with you I want to

partner with you when you click on the button partner with Jay you let me know what you got going

on work with my agency work with me directly get access to all of my free resources at jswettleson.com

and I got a book coming out this April it's called stupider people have done it and all of the

net proceeds are going to the v foundation for cancer research go on amazon by stupider people

have done it that way you can help kick cancers but with me and if this podcast wasn't the worst

podcast you've ever listened to it might have been leave it review follow show you are awesome go

out there and crush it