What’s Up THIS WEEK?? 📬 Your Deliverability Rate Is Lying to You, Does Podcasting Advertising Work? Backstreet Boys? TV Recos? | Ep. 495

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Most marketers think a 98% deliverability rate means their emails are landing in the inbox. Spoiler: it does not. Jay Schwedelson breaks down one of the most misunderstood stats in email marketing, plus shares a surprisingly simple subject line tweak that's boosting open rates by nearly 20%, and why podcast ads might be the most underrated channel you're not using yet.

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Best Moments:

(00:30) Why your 98% deliverability rate is actually misleading you

(01:30) The promotions tab counts as the inbox, and most marketers don't know that

(03:45) Stat-only subject lines are quietly outperforming everything else right now

(02:03) Over half of Americans are monthly podcast listeners, and host-read ads are dominating

(05:15) Instagram now lets you edit comments, and Jay is not sure anyone asked for this

(07:00) WrestleMania tickets cost more than Backstreet Boys, and that math is not mathing