What the Top 100 Business Podcasts Do, with Megan Dougherty

What are the biggest podcasts doing?

Megan Dougherty of One Stone Creative shares information from their research into the trends and best practices of the top 100 Business Podcasts.

Key topics:

• Churn: Nearly 48% of top 100 business pods are new to the list
• Branding visuals and colors
• Format/structure and show length
• How many have video and go “video first”?
• Websites and show notes

Resources mentioned in the show:

• Download the Report https://onestonecreative.net/Report
• The Podcasting for Business Book (free): https://podcastingforbusiness.com
• Stephen Robles' article: https://beard.fm/blog/goodbye-podcasts-hello-shows

About Megan Dougherty:

Megan is the co-founder of One Stone Creative and author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. As a digital marketing strategist with a background in online business development, she has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. One Stone Creative specializes in limited release practically done-for-you podcast seasons, and ongoing audio and video shows for expert business owners.

Website: https://OneStoneCreative.net

LinkedIn: https://www.linkedin.com/in/doughertymegan

YouTube: https://www.youtube.com/@onestonecreative

TikTok: https://www.tiktok.com/@oscpodcasting

Instagram: https://www.instagram.com/oscpodcasting/reels

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Tools we used:

*StreamYard to RECORD

Thanks to Sam Bhattacharyya for lending us his StreamYard account, which was used for the live stream. Check out Sam's free resources: katana.video, free.cropzoom.video, and free.upscaler.video

PodChapters for Chapters

PodChapters helped me create chapter titles and embed chapter timestamps into the mp3, which are used in some of the most popular podcast apps.

*Captivate.fm for our podcast MEDIA HOST

Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!).

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

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Mentioned in this episode:

Podcast Editor Academy

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy