Who Is Your Content Actually For?

When you're creating content, you want to be really clear on who you're speaking to, right?

And this podcast is a great example, you know. We are, we're not aiming this podcast at every

business owner. We're not aiming it at every small business owner. We're very clear that

our clients are law firms. We love working with solo small law firms. And so, you know,

that's the filter for all of our content. And when you put that filter in place, it helps you,

it just helps you create better content, right? Because if I had to be creating this podcast

episode, speaking to plumbers and HFAC technicians and restaurant owners, like I could not be

very specific, right? Because they have different needs. And so, as you're listening to this,

you know, law firm owners and marketing folks out there, you want to do the same thing. You want

to get as clear and focused as you can and just be really clear about who you're speaking to.

And so, you know, for example, a lot of estate planning firms like to target high net worth

business owners. Cool. That's a great client avatar. And it's okay if you have multiple client

avatars. And sometimes you can speak to all three of your client avatars, you know, through the

same brush. But other times, you really, you really need to be very specific. So for example,

sometimes we'll create content. Mike, that's like really geared specifically for family attorneys.

We're specifically for business attorneys. And so, and so that's kind of number one is getting

really clear on who you're speaking to. The law firm marketing minute is brought to you by

Spotlight Marketing in Brandon, where we help solo and small law firms get more clients and

better clients. If you want more details, visit growmylaw firmfast.com.