Why Business Proposals Are a Waste of Time | Dan Lok

0:00If you don't talk about price upfront, how do we get rid of people that don't have enough money? Very good question. You give them hints. You don't tell them the price, but you say it's very expensive. No, just say I work with these people, I work with these companies, and you tell them upfront if you're looking for cheap stuff, animation, you know what? Here's a five-first link. Go there. We're not that kind of company. What we do is the psychology, the cooperating. I'm just making this up. Cooperator's got 10 usable experience. He has written these sales scripts, this and that. We have so over 10 million dollars with the products online. That's our track record. And the animation team has worked with ABCD Company. We've helped a lot of them. I think it's trading some of my own products, and then turning that into a success. And then using the ads of this. You could do that, but it's easier. You can piggyback even other business owners. They say Nathan goes to them, anyway, any business owner. Let me create animation for you. Don't pay me.

1:01But if you get a high conversion, given that you're getting traffic on your website, can you give me a testimonial? How many of you would do that? That's what I'm talking about. You need some of those testimonial case studies. It's hard to do $5,000 with the work you did for the last time. I know I get it, but you have no testimonials. You want to get in bed before the four-player, right? I have one good one. That is money. You probably need two or three. You don't need more than that. But you need two or three that you could reference to. I made this guy a whole bunch of money. I made that guy a whole bunch of money. Nick saw that's interesting. Let's keep going. So, during the sales, how many of you actually do proposals right now in your business? How many have wasted a lot of time on proposals? Now, do you do proposals? So, should you not do proposals? What's the deal here? What's the deal? You should do proposals when you know you got it. Yeah. So, when should you do proposals?

2:01When should you do proposals? Proposal, right, is down. You should not be selling in your proposal. Proposal is not a sales tool. It's not, well, you know what? Prospects. Like you, I like your company, I like your service. Why don't you send me a proposal? I'll look it over, then I'll get back to you. How many have heard of that before? Yes. Okay. And then what happens? You have a hear from the, and how many hours you spend on that freaking proposal? Okay. Too much time. Okay. So, from now on, the rule is you don't do a proposal to sell. The proposal is simply, it's your simple agreement. You've already closed the sale. You've already got the commitment before the proposal. If you haven't closed them on the phone or face to face, a proposal is not going to do you any good.