Why clients leave—and why lack of community is one of the big problems.

When clients leave, we automatically assume they say they aren't using the service or membership site. They give reasons why they're leaving, and it sounds logical to our ears. However, there are situations where clients almost never leave. And as you'd expect, it has all to do with community. Which is also why you don't leave your family, your friends and your dance group. How can we understand this concept of community better? And how can we make clients not only stay but benefit from community. Let's find out.