Why Mamaearth's 2022 bet on a little-known drone startup is paying off in unexpected places and for unexpected players
About this episode
In 2022, Mamaearth's founder made two unusual logistics bets: one on a shipping aggregator and one on a small Delhi drone startup nobody had heard of. Now, four years later, those bets have converged into one of India's fastest-growing logistics categories.
Drones are now flying blood samples to hospital labs in 10 minutes instead of four hours. They're cutting delivery costs for D2C brands trying to escape marketplace commissions. They're even moving parcels between dark stores for Zepto.
But the economics only work in certain places. And India's regulations weren't built with any of this in mind.
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