Why Research Drives Podcast Returns, Video Podcasting Goes Mainstream, & More

Today in the business of podcasting:

• Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertisers with measurement tools like Triton Digital's Demos+.
• Podscribe reports that podcast video has gone mainstream, with 82% of episodic campaigns now including a YouTube simulcast, even as Spotify's baked-in video ads still face attribution gaps.
• In a Google-sponsored piece, Digiday lays out how publishers can strengthen connections with advertisers in the AI era through first-party data and diversified, cross-platform selling.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.