Why Sales Pages Are Annoyingly Difficult To Write..

One of the toughest tasks a business owner can have is when it's time to write a sales page.

You know that it's unlikely your product or service will sell unless you have that sales page. Yet, once you sit down to write something, it's almost impossible to write anything down. And when you do, the words are so um, boring that you believe it's something to do with you.

In reality, it's because you haven't done a target profile interview. Why does that interview become crucial, even to seasoned copywriters?

Let's find out in this sales page episode.

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