Why Women of Color Avoid These Money Talks (And How It's Costing Them Wealth)

After surveying hundreds of women of color entrepreneurs, one truth became undeniable: most of us are leaving money on the table—not because we don't work hard enough, but because we're avoiding the conversations that matter most. In this insightful episode, Alejandra Rojas delves into the financial challenges faced by women of color entrepreneurs by exposing the "money trauma" and unspoken conversations that often cause these entrepreneurs to leave money on the table. Drawing from groundbreaking research, Alejandra discusses three critical money conversations that many women avoid, which impacts their wealth building, income streams, and long-term financial growth. Listeners will learn how pricing strategies rooted in fear, indiscriminate funding, and reactive investing contribute to financial setbacks and how shifting their money mindset can revitalize their entrepreneur growth journey. This episode empowers women of color to reclaim their financial power, break free from generational money trauma, and establish sustainable income streams that build real generational wealth. Whether you’re starting your business or scaling toward six figures, this masterclass in financial awareness offers entrepreneur financial guidance that challenges limiting beliefs and paves the way for confident money decisions and wealth creation. Don’t miss this opportunity to stop undercharging, overgiving, and under-planning. Start having these transformative money conversations today and step courageously into the financial future you deserve. Important Links: 👉🏾 Download the Full Report (5 Money Conversations): brownwaytomoney.com/5conversations (\"https://brownwaytomoney.com/5conversations\") 👉🏾 NEW Podcast Coming March 1st – Side Hustles IRL: Follow now! 👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate (\"http://www.brownwaytomoney.com/rate\") 👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN (\"http://www.brownwaytomoney.com/LinkedIN\") 👉🏾 Watch Alejandra's TEDx Talk: Three Ways to Relate to Money (\"https://www.youtube.com/watch?v=-Wy9IhVnkWY\") Key Takeaways: Women of color are leaving money on the table by avoiding critical money conversations Pricing based on the market alone—without understanding your costs—is a recipe for failure You need to know your costs, profit margins, and customer elasticity before you set a price Funding everyone and everything without assessing what you can afford is a financial trauma response You cannot support others if you don't know what you can actually fund Jumping into "investments" based on hype instead of strategic planning keeps you stuck Not every expense is an investment—know the difference and assess the return The Brown Framework: Big Vision, Remove Financial Trauma, Own Your Voice, Wield the Right Questions Ask yourself: Does this decision align with my big vision and bring tangible results? Awareness is your first wealth-building tool—start having these conversations today Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who are ready to stop avoiding money conversations and start expanding their earning potential. This is the roadmap you've been waiting for. Keep walking your Brown Way to Money.