Will email marketing will outperform paid search ROI over the next 12 months?

AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience, reveals how AI transforms email personalization through micro-segmentation and predictive modeling that segments audiences beyond traditional demographics. The discussion covers three strategic frameworks: leveraging search intent data to guide email content creation, using email insights to amplify SEO-optimized content through internal linking strategies, and implementing dynamic content that adapts based on customer behavior changes over time.

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