You're Probably Not Posting As Much As You Should Be

All right, so you might be wondering how often should your law firm create content,

whether we're talking about blogs or social media, how many blogs should you do,

how often should you post on social media, right? These are very normal questions

in marketing and they're definitely normal questions and important questions

for a law firm's marketing. Here's the honest answer though, and it might not be as exact as

you're hoping for or the thought it was going to be. In the world of content marketing, the honest

truth is there's no such thing as too much content. There just isn't, and it really doesn't

matter what your intent is, but let's talk about it for a minute. If your intent is SEO,

write search engines. Well, the more content you create, the bigger of an impact that's going to

make there, right? If the other firms are blogging once a month and you're blogging five times a

month, that's going to help. If other firms are posting once a week on social media and you're

posting every day, that's going to help. All right, but let's get away from search engines. Let's

think about other areas like exposure and reach and awareness. Well, the more often you're creating

content, that's more opportunities for people to come across your content. If you're the more

often you create content for social media, the more opportunities there are for people to come

across that content. And honestly, one of the big focuses for us with content is also just to help

you stay in touch with your existing network, with your existing list. It's not just about people

finding you. And the more often you can stay top of mind, you know, the better. Also, not everyone

that's currently in your network is going to see every piece of content you create. So actually,

the more you create content, the more likely they are to come across that content here and there.

And for it to actually accomplish what we want is that top of mind awareness. So whether we're talking

your existing network, we're talking being found on Google or we're just talking about being

found in general, like brand awareness and things like that. The more content you can create,

the better. Honestly, there is no cap to it. I tell people all the time, you know, what do you

think the downside would be of posting on social media six times a day? There isn't. If you go

listen to all of the biggest players in the marketing space, the Gary V's over the world, the Neil

Patel's over the world, they are not going to tell you that you should cap out posting this much

on social media or this much somewhere else, right? There's going to be some exceptions to this,

like if you have an email list, you probably don't want to email them every single day, although the

funny thing is it depends on what industry you're in. But since we're talking about law firms,

yeah, you're probably not going to email everyone on your list every day. But the reason actually

highlights why I would say for all other content, there is no cap because when we're talking about

email marketing and you push send everybody on your list receives that that shows up in everybody's

inbox. That's why you actually could overdo it with email marketing because everyone's going to

receive your email every single time and that could be annoying. But every single time you post on

social media, not everybody sees it. Every time you publish a blog, not everyone sees it. Every time

you create a video, not everybody sees it, right? If you have a podcast, every time you publish an

episode, not everybody listens to it. So there's so much space to really create more content. And

to be honest with you, my answer would be as much as you can. But I'll give you one last thing to

help guide you in this. Because there's obviously other things you could do, right? So if you have

capacity, should you create more content? Should you do something else? I'll give you some very basic

things to take with you. Okay? The first thing is I would diversify, right? So I would be blogging,

but I'd also be doing social media. I'd also be doing some video on YouTube and other places.

I would be doing some email marketing here and there. I would be, you know, to get more specific

probably posting on social media at least every day. I'd probably be blogging at least a few times

a month. I'd probably be doing a couple of emails a month. Okay? But all those other things,

with the limitation of email like we talked about, when there's capacity, I would definitely

increase those things because more really is better when it comes to content.