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All right, so you might be wondering how often should your law firm create content,
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whether we're talking about blogs or social media, how many blogs should you do,
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how often should you post on social media, right? These are very normal questions
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in marketing and they're definitely normal questions and important questions
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for a law firm's marketing. Here's the honest answer though, and it might not be as exact as
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you're hoping for or the thought it was going to be. In the world of content marketing, the honest
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truth is there's no such thing as too much content. There just isn't, and it really doesn't
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matter what your intent is, but let's talk about it for a minute. If your intent is SEO,
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write search engines. Well, the more content you create, the bigger of an impact that's going to
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make there, right? If the other firms are blogging once a month and you're blogging five times a
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month, that's going to help. If other firms are posting once a week on social media and you're
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posting every day, that's going to help. All right, but let's get away from search engines. Let's
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think about other areas like exposure and reach and awareness. Well, the more often you're creating
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content, that's more opportunities for people to come across your content. If you're the more
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often you create content for social media, the more opportunities there are for people to come
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across that content. And honestly, one of the big focuses for us with content is also just to help
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you stay in touch with your existing network, with your existing list. It's not just about people
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finding you. And the more often you can stay top of mind, you know, the better. Also, not everyone
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that's currently in your network is going to see every piece of content you create. So actually,
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the more you create content, the more likely they are to come across that content here and there.
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And for it to actually accomplish what we want is that top of mind awareness. So whether we're talking
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your existing network, we're talking being found on Google or we're just talking about being
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found in general, like brand awareness and things like that. The more content you can create,
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the better. Honestly, there is no cap to it. I tell people all the time, you know, what do you
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think the downside would be of posting on social media six times a day? There isn't. If you go
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listen to all of the biggest players in the marketing space, the Gary V's over the world, the Neil
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Patel's over the world, they are not going to tell you that you should cap out posting this much
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on social media or this much somewhere else, right? There's going to be some exceptions to this,
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like if you have an email list, you probably don't want to email them every single day, although the
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funny thing is it depends on what industry you're in. But since we're talking about law firms,
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yeah, you're probably not going to email everyone on your list every day. But the reason actually
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highlights why I would say for all other content, there is no cap because when we're talking about
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email marketing and you push send everybody on your list receives that that shows up in everybody's
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inbox. That's why you actually could overdo it with email marketing because everyone's going to
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receive your email every single time and that could be annoying. But every single time you post on
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social media, not everybody sees it. Every time you publish a blog, not everyone sees it. Every time
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you create a video, not everybody sees it, right? If you have a podcast, every time you publish an
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episode, not everybody listens to it. So there's so much space to really create more content. And
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to be honest with you, my answer would be as much as you can. But I'll give you one last thing to
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help guide you in this. Because there's obviously other things you could do, right? So if you have
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capacity, should you create more content? Should you do something else? I'll give you some very basic
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things to take with you. Okay? The first thing is I would diversify, right? So I would be blogging,
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but I'd also be doing social media. I'd also be doing some video on YouTube and other places.
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I would be doing some email marketing here and there. I would be, you know, to get more specific
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probably posting on social media at least every day. I'd probably be blogging at least a few times
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a month. I'd probably be doing a couple of emails a month. Okay? But all those other things,
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with the limitation of email like we talked about, when there's capacity, I would definitely
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increase those things because more really is better when it comes to content.