You’re Solving the Wrong Problem: Scaling Genius with Jason Wild

Jason Wild is a globally recognized innovation strategist and co-author of the groundbreaking book “Genius at Scale: How Great Leaders Drive Innovation,” written alongside Dr. Linda A. Hill of Harvard Business School and Emily Tedards. A former child actor turned business leader, Jason has shaped innovation strategy for some of the world’s most iconic brands—including Microsoft, Salesforce, and IBM—while advising CEOs across six continents. As the former Global Vice President of CEO Co-Innovation and Customer Engagement at Microsoft, Jason brings a rare blend of practitioner experience and thought leadership to the art and science of scaling breakthrough ideas.

Takeaways:

Stop Falling in Love with Ideas and Start Falling in Love with Problems: Most companies pour millions into brainstorming and ideation—and then wonder why nothing actually changes. Jason nails it: innovation isn’t about getting to the top of the mountain, it’s about making it back down alive. More initiatives die in execution than in conception. The Waldorf Astoria didn’t have a slow elevator problem—they had a boring wait problem. An intern with a mirror solved what a million-dollar algorithm couldn’t. Leaders, stop rewarding ideas and start rewarding impact. Pick the right problem and the solution will follow.
Innovation Is a Social Process—You Can’t Mandate It, Delegate It, or Dictate It: Jason has spent 25 years in tech and he’ll tell you straight: it’s more about people than technology. The most innovative companies don’t obsess over the “what” of innovation—they master the “how.” They build communities where the best ideas rise organically, not because someone with the biggest title pounds the table. Creative abrasion, psychological safety, and diverse perspectives aren’t corporate buzzwords—they’re the operating system of every company that’s actually scaling something that matters. AI isn’t going to replace you. But a clueless leader who thinks AI can do your job? That’s the real threat.
Wayfinding Is the New Leadership—Forget the Five-Year Plan: The old playbook of pathfinding—point A to point B, remove barriers, minimize turbulence—is dead. AI, quantum, blockchain—the ground is literally shifting under our feet every week. Jason and his co-authors call it wayfinding: figuring out the destination while you’re already on the way there. It’s uncomfortable. It demands humility. And it’s the only leadership approach that actually works when you’re leading in fog. Stop pouring new technology on old thinking and start building the framework to navigate what’s next.

Sound Bytes:

“The most innovative companies don’t focus on the what, they focus on how. And they focus on creating a community where organically innovation happens and the best ideas thrive.”

“I don’t think people should be necessarily worried about the conversation of AI taking your job. But I think you should be more worried about some leader who is clueless, thinking that AI can do your job.”

“Get in the right mindset and you surround yourself with the right people that are willing and able to innovate and seemingly impossible is not.”

Connect & Discover Jason Wild:

LinkedIn: Jason Wild

Book — Genius at Scale: How Great Leaders Drive Innovation

Amazon: Genius at Scale

Website: GeniusatScale.com

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