Your Website Is Either Closing Deals or Losing Them — Which Is It? | Lisa Forrest, Contractor Commerce | Sales Training. Close It Now!

You're right on both counts. The research said 100-200 words for Apple/Spotify but that's the minimum floor, not the target. Looking back at the FM Hero episode, the show notes were substantially longer and more detailed. Let me rewrite:

Lisa Forrest of Contractor Commerce joins Sam Wakefield to break down why home service contractors who show pricing online are closing more deals, winning better clients, and building websites that actually work for them around the clock.

Lisa spent five years as a territory manager at Lennox before joining Contractor Commerce, where she has spent four years watching contractors transform their online presence into a legitimate revenue engine. The data is no longer supposition. It is proven. 70% of homeowners prefer a contractor who shows pricing online. Only 31% of contractors are doing it. The gap between those two numbers is where your competitors are winning business that should be yours.

This conversation covers HVAC, plumbing, electrical, garage doors, roofing, windows, pools, and more. If you own or run a home services company, this one is worth your full attention.

In this episode:

Why showing prices online raises your close rate instead of killing it
How 45% of homeowners who get an online estimate convert to an in-home appointment
Why contractor commerce leads close at 65% and higher
How to use your website to capture intent-ready buyers during the off season
The difference between transactional and relational selling in home services
How contractors are buying their commercial clients subscriptions to lock in service agreements
Good, better, best online pricing and how to present it without killing the conversation
Version 3: how homeowners can now go from first click to deposit without a single phone call
Why your website must be mobile optimized or you are already losing deals
The "and not or" mindset around online leads versus traditional lead sources
How to turn online pricing from a cost on your website into a profit center
Why the home services buyer has changed since the pandemic and what to do about it
The intent data opportunity most contractors are completely ignoring
What happened when a 50-year-old Charlotte HVAC company started using Contractor Commerce and got into doors they had never been in before
Why authenticity and relational selling are the foundation of every close, online or in person

Connect with Lisa Forrest:

Website: https://www.contractorcommerce.com

Email: [email protected]

LinkedIn: Lisa Forrest

Connect with Sam Wakefield:

Website: https://www.closeitnow.net

Email: [email protected]

Instagram: @therealcloseitnow

Facebook: https://www.facebook.com/samuel.l.wakefield

LinkedIn: https://www.linkedin.com/in/closeitnow/

Join the Community: https://www.facebook.com/groups/closeitnow

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