Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Episodes (409)
Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Googl...
Marketecture: Get Smart. Fast.
How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Tr...
Marketecture: Get Smart. Fast.
Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes
Marketecture: Get Smart. Fast.
Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal
Marketecture: Get Smart. Fast.
Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting
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Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketi...
Marketecture: Get Smart. Fast.
Episode 184: Ben Edelman Will Send You to Affiliate Jail
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Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attributio...
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Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Go...
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How InMobi Is Reinventing Advertising with AI Agents
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Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Adverti...
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How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adap...
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How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI
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Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-...
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How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss
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How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski
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Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator...
Marketecture: Get Smart. Fast.
Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition b...
Marketecture: Get Smart. Fast.
Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different
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Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Adve...
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Walmart Connect's Ryan Mayward on Their Big CTV Move: Yahoo, Magnite and Vizio E...
Marketecture: Get Smart. Fast.
Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies
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Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council
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Episode 176: Alex Chatfield on How Influencers are Leveraging Data Technology
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Deterministic? Prove It.
Marketecture: Get Smart. Fast.
Episode 175: Tejas Manohar, co-CEO of Hightouch, on the Company's Giant Fundrais...
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How to Reach a Mass Audience When There’s No Mass Media
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Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again
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ADCP in Action: Let the AIs Rip with PubMatic & MiQ
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Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets in...
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How Building With AI Sharply Improves Marketing Performance
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Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Con...
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Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
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AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies wit...
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Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computin...
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From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
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The State of Audio Measurement & What The Data Reveals
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Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense...
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Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infras...
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Episode 169: Joe Ligé on Culture and How it Works in Advertising
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Signal vs. Static: How We Get to True CTV Transparency
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Episode 168: A Guide for Using AI Agents in Media Analytics, with Newton Researc...
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The Publisher’s Guide to Thriving in the AI Era
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Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
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The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the...
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Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on...
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Show Me the Money: Terence Kawaja’s 10 Bold Bets on AI, Ads, and the Future of A...
Marketecture: Get Smart. Fast.
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TT...
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Episode 164: Ari and Jeff Green talk about his giant stock purchase, OpenPath, t...
Marketecture: Get Smart. Fast.
Episode 163: Advertising is Growing Faster than the Economy — We Ask Why with Br...
Marketecture: Get Smart. Fast.