030: How the future of measuring success in the contact center requires AI

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Damien welcomes Business Value Analyst Steven Fine to the pod and discusses the evolution of measuring success in contact centers, focusing on integrating AI and automation technologies to improve customer experience and operational efficiency. Their chat emphasizes the importance of marrying sentiment analysis with Customer Satisfaction (CSAT) metrics for a more accurate understanding of customer satisfaction, as well as diving into innovative means of measuring success, such as looking at the entire customer journey and combining bot performance with overall conversation sentiments.

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