074 | FEARLESS with Ashley Adams, 60th Texas Tech Masked Rider and Marketing Coordinator, Masked Rider Capital

About the Guest
Ashley Adams hails from Lubbock, Texas, and has built her identity around her passion for horses and her alma mater, Texas Tech University. As a child, she aspired to become the Texas Tech Masked Rider – a goal she realized when she was selected as the prestigious 60th Masked Rider. With a background in animal sciences, she earned both her bachelor's and master's degrees at Texas Tech. Ashley's experiences as Masked Rider have not only made her a prominent figure in the university community but also shaped her understanding of leadership and responsibility. Today, she balances her role as a marketing manager at Masked Rider Capital and as the owner of Ashley Adams Media, focusing on photography and brand storytelling.
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Episode Summary
Join me as I dive into the inspiring journey of Ashley Adams, whose childhood aspiration of becoming the celebrated Texas Tech Masked Rider catapulted her into an adventure of growth, challenges, and fulfillment. In this episode, Ashley shares the story behind achieving the iconic status and the profound bond she formed with Fearless Champion – the horse who guided her through the thrilling episodes of her tenure as the 60th Masked Rider.
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Discover Ashley's persistent pursuit of her dream, despite initial setbacks and the eventual rewards her dedication brought that transcended beyond football fields and into her personal growth. Encompassing a rich tapestry of emotional resilience and revelations, Ashley's narrative explores the power of steadfast ambition, behind-the-scenes insights of an iconic college tradition, and her evolution both during and after her tenure as Masked Rider.
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Key Takeaways

• Ashley Adams' dream of becoming the Texas Tech Masked Rider, despite early rejections, stands as a testament to perseverance and the power of setting goals from a young age.
• The journey to becoming the Masked Rider includes a significant behind-the-scenes commitment and the management of a full academic load alongside numerous appearances.
• Ashley underscores the emotional weight of being the Masked Rider, from handling rejection to the eventual bittersweet transition upon retiring the role.
• The episode reveals the intimate and transformative connection between a Masked Rider and their horse, showcasing Ashley's unique bond with Fearless Champion.
• Post-Masked Rider life has led Ashley to a meaningful career in marketing and media, where she continues to apply the lessons learned from her unique college experience.

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Notable Quotes

• "And then phone rang, and I just started crying."
• "But I didn't understand that I needed to grow where I even got there."
• "He [Fearless Champion] just let me fall in love with myself again."
• "I always tell people I loved one Masked Rider job for another Masked Rider job."

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Becoming UnDone® is a NiTROHype Creative production. Written and produced by me, Toby Brooks. If you or someone you know has a story of resilience and victory to share for Becoming Undone, contact me at undonepodcast.com. Follow the show on Facebook, Instagram, and LinkedIn at becomingundonepod and follow me at TobyBrooksPhD. Listen, subscribe, and leave us a review Apple Podcasts, Spotify, or wherever you get your podcasts.