078: Forward deployed engineers: From the frontline of bringing AI to the world

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This week, Nikola is joined by Becky Kershaw, Deployments Lead at PolyAI.

Becky shares how using her own British accent for AI voice cloning increased engagement in outbound sales, showing the power of personalization and cultural fit.

They also discuss the crucial role of forward-deployed engineers—AI engineers, product managers, and dialogue designers—who immerse themselves in the customer’s world to deliver real results by:

- Solving complex problems
- Integrating with fractured legacy systems
- Continuously fine-tuning AI based on real-world feedback

Finally, Becky highlights the importance of linguistic expertise in shaping voices and prompts that make AI experiences effective and user-friendly.

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