661 Videos Later, Here’s What Khanh Vy Learned | Khanh Vy, Creator & MC | EP 408

0:00Hello, where are you from? I'm from California. I'm just so shy watching my own videos. I think this is a pop. Oh my god. I think all of the videos were pop. When I did YouTube videos, I didn't really think much about the numbers. And when I expect less, everything just came very naturally. This is the golden era of content creation in Vietnam. The Vietnamese content creators are very diligent. They're really meticulous with their work. And the Vietnamese content creators are actually putting the work out on the global map. There are a lot of reasons to work with content creators. Good morning, everyone. Welcome to another episode of the Vietnam Innovators Podcast. This is your host, Howe. Thank you for tuning in every single week. We have a special guest here today because she's actually an old friend. I haven't seen her for like three or four years though. And she's also a creator. She has been one of the first YouTube creators in Vietnam that has reached the scale that she has.

1:02But there's been a lot of challenges. I'm sure disappointments, but also achievements along the way. And we want her to share that to all of us here today. So thank you, Ken Vee. Welcome. Thank you, Howe. It's been a long time. Yeah, I never thought you'd be on this podcast, but here you are. Here I am. Thanks for having me. Yeah, of course. So before we get started, I'm sure a lot of our guests, sorry, our audience, who are all of us. Our audience, who are younger Vietnamese, millennials, Gen Z, they know who you are. But a lot of our, perhaps other business leaders, they might not know who you are. And I want the chance for them to be introduced to you. So a little intro from you. And then we're going to do a little surprise as well. Okay. Okay. So. Hello, my name is V. Ken Vee. And I'm currently working as a TV host for Vietnam Television. And I'm also a content creator. My content is mostly about education and entertainment, some lifestyle vlogs, and some different series for the young people along the way.

2:04All right. So what we're going to do to introduce to the audience a little bit is about the purpose of today's program too, which is to get them to understand the ups and downs of content creation and how someone can actually build a career from it. Great. I love it. So let's get to it. So our producer have prepared five videos. So they're, we're going to go watch about 30 seconds of each to refresh in your mind a little bit about each one. Okay. And we're going to start from one of the first to one of the more recent ones. We also have these two signs on the table here. Okay. Bob or flop. I guess Bob means like great. Flop means it's not so great. So after 30 seconds, you can kind of raise one and then let us know your reaction after seeing the videos. And I'll do mine too. Okay. But I want to hear yours first after that. Yeah. Okay. Great. I think this is a pop because this is the very first video that blew out on my YouTube channel. I got one million views off of three days. Okay. I didn't expect it.

3:06Hello, where are you from? I'm from California. Oh, California. I got a state. How you bring up this friend? I'm just watching my own videos. Do you watch your old videos a lot? No. Not really. It was like, um, I guess in 2018. 2018. And when I did this video, like a lot of things happened. You know, I came to the shopping center. Okay. And then I was just like 18 year old girl, a 20 year old girl. And like the security guard just chased it out of this shopping center. And we are not allowed to film there. I was just like, do it sneak fake a little bit. And then I think I just stood it for fun. But then it just succeeded in a way. So I think it was a pop, even though my English at that time was really bad. Yeah, it was cute. Okay. Did you know how to pronounce Dior at the time or did you have to hear it from him? Actually, the night before I filmed this video, I did some research on different brands

4:06and how to pronounce that name. And yeah, I just tried to pronounce it like in French way, in American way. And then I tried to ask native speakers to do that. Okay. I think it's a bot too. It's like really warm and fun and very relatable. Thank you very much. So that's my rating. Okay, Nium, so let's play the second video. Pop. Okay. Oh my god. I think all of the videos were pop in my, yeah. I'm much going to do it to a certain extent. Oh, let's see. Let's see. Yeah. Yeah. Love what the phone? I love what the phone. Can I say like, uh, tag, tag, ting, yo. Tag, ting, ting, uh. Oh, and I'm like, good, good. Okay, okay. It sounds like you're, what the phone? Okay. You're using English with the tax driver? Yes, I pretend that I was, yeah, I pretend to be a foreigner. Okay. I had a work trip in Sao Pa at that time. And after I finished that work trip, I thought I need to film. I thought I need to film another video to like make the most out of that trip.

5:08Okay. And just we went around Sao Pa, but there was nothing for us to film. And it was raining as well. And then we just got to the taxi. And then it's just spontaneous moments. Yeah. But that video went pretty well. I performed pretty well. So this was five years ago, October 28, 2020. Do you remember what your journey as a creator was during that time? Like, COVID had just started, for instance. And maybe you had some thoughts about that whole experience. Maybe, oh, this is not for me. Did you ever have those moments? Yeah, I started making YouTube videos in 2018 when I was in college. At that time, I had to experience for working for television. And I really wanted to do something on my own. I really want to turn that experience into video producing. I love content creation. I love writing scripts. And I, you know, growing up, I watch a lot of YouTube videos. And I aspire to be some YouTubers at that time, like Tiffany Overt, Megan Nicole. Those, like, that was the golden time of YouTube covers.

6:10And I remember, like, borrowing my brother-in-law iPads to, like, film the video of me playing songs at piano. And fast-forward up until when I was in college. I still had that, you know, passion within me. And I think I need to, like, turn it into reality. And then I did videos on YouTube with a series of VivoCap, which means V might need Vokavl, Kavl or E-English. Are you still doing VivoCap? Yeah, yeah, of course. Still with me now. Yeah, that's great. I guess it's both the Flavanese and the same screen. Oh, no. Okay. We're going to play the guitar. I'm going to play the guitar. I'm going to play the guitar. I'm going to play the guitar. I'm going to play the guitar. This is a lot of different universities. You need that stuff. My home night from that is called High Doat. I don't know how to play, but it's playing game. All right. So, like, a debate. Yeah, it's like a trivia competition. This is a very new series I made in 2023. And this series had just only, like, five episodes.

7:12But it's a new one. Like, it is something that I'm very passionate about. It's like a competition between students from different universities. So, like, you know, the students can come in and, like, try to test their knowledge. It's a pop because it's, I think, it's creative. And I'm able to, like, learn something new, doing this series. It's a pop because I think I could have done so much better in terms of, like, extending the number of episodes in this series. And I intended to do it, like, you know, the next year after, after. But then I stopped at five episodes. So, like, I was like, ah! Yeah. I was not consistent with this, so. I see. I see. So, consistency, that's a key lesson for YouTube as well. Consistency, of course, I've never stopped making YouTube videos. But for this series, I think I could have done so much better. I think it's definitely a, a bob. Yeah. I think it's a success. Yeah. I'm going to be a fan of the show. I'm going to be a fan of the show.

8:12I'm going to be a fan of the show. Hey, hey, home. How do you, how are your people, to think of all these names, to learn about art, even this very difficult part? He is the prime minister of Netherlands, who used to be. He's actually the director of NATO now. That's my organization. Yeah. So, it sounds like he visited Vietnam. That was at the Hanoi Amps school. I saw the sign. Yes, that's right. The views are quite okay. But for me, this is something, like, I incorporate content creation into something much bigger than me, which is the diplomacy and the cooperation between these two countries, Vietnam and the Netherlands. And this is also, like, it has a lot of young students there as well. So, I really, you know, often I do YouTube videos for, like, sharing knowledge about learning English and lifestyle vlogs, but this is something that I hope, I hope that I can, you know, convey the message of diplomacy and, like, of collaboration for my viewers as well. So, I think I love that.

9:12Okay, cool. Well, there you go. A future diplomat can be. Thank you. Here to peer building. It was almost a flop. What do you think of YouTube and Google? I think it's a good idea. I think it's a good idea. I think it's a good idea. YouTube is a good idea. I think it's a good idea. I think it's a good idea. I think it's a good idea. I think it's a good idea. Yeah, I think it's a good idea. Yeah, I think it's a good idea. Okay. That's the Google Singapore office. That's right. That morning, I almost, like, didn't, I was unable to film the video inside. Okay. But, uh, yeah, luck happened. Luck came to me. So, here is a pop. Okay. So, you have, as a content creator, you have to adapt on the go. Yeah. Like, maybe you don't feel so well that day or something's getting in the way. You have to be ready to be flexible. Actually, I'm not allowed to film inside. Oh, you didn't know that. I'm not allowed to film inside. Okay. And then I talked to a few, you know, people working there and, like, asked them to help me. And then they said, okay, then don't film their faces.

10:12Oh, okay. So, you can see, even if this is a day of working Google, but there's only my face. But if I film them, like, it's just behind their back. Okay. But I feel so thankful for that. And they have super friendly and super nice. Yeah. A lot of people still ask me, are you still working at Google? I'm really, really. It's like, I was just a video. Yeah. But yeah, it's a real experience. I love it. Okay. It gets like, your viewers or young people to even think like, hey, what if I could work there? Like, a day in the life of kind of thing. All right, everyone. So that wraps up our little kind of starter session V, just reflecting on some old videos, some lessons learned. And if you're hearing from her directly, so thanks so much V. Let's get into it. So reflection on the journey, your first videos, they weren't a hit at all. And then you got that big one, a Vivo cap, episode eight. So before that, it was all passion. You didn't really think about the numbers.

11:15Like, 18 years old, what was your future at that point? Like, maybe you can just share with me what, what an 18 year old and been almost thinking of the time. And then... I actually didn't think much. When I got into college, I thought I would become an English tutor. Like, I would just like do some part-time jobs to make some ends meet. So support my college tuition. But then, yeah, I was fortunate enough to be able to work for Vietnam Television. And I have been the host since 2016. 16. But then two years after in 2018, I felt like I still wanted to do YouTube. Because YouTube is like my life and my hobbies and my everything. And then I really wanted to produce something on my own. So I met a teacher of mine who really set something that really changed my life. Because at that time, I was purely doing endorsements, something on other different social media. And then he said that you really need to do something that came from the thing you like.

12:18And the thing that brings values to the people instead of just doing endorsement. Because people will leave you eventually. And then, yeah, I think what do I like? I love YouTube. I love video producing. I love sharing things I know. And I wish... I hope that those things can help people. At least just one people clicked onto my video that can gain something. So that's how Vivo Kip started. Yeah. And out of my expectation is just like, I did it out of my passion and curiosity and interest. I didn't think much about how this channel would move go. All right, Vivo, was there a moment that the channel grew faster than you were ready for? Like people wanted more content. But you just didn't have the time or even the creativity in the moment to keep making content. There must have been points in the journey at the beginning or even today where you feel like, hey, I need to take a break. But then people keep asking for more content. What did that feel like? For sure. I mean, I didn't really remember the moment I hit 100,000 subscribers.

13:19But I vividly remember the moment that the channel hit one million subscribers. And that was the moment I feel like, oh, this is getting serious. Because I, obviously, before that I just did it for fun. Like, it really satisfying my curiosity and my passion at that time. But I remember that day, I deleted all of my schedule plans and just sit there in my room with my camera men at that time. There was just me and him from the beginning up until five years later. And then we remembered, we checked the website and when the counter ticked to, I mean, this subscriber was celebrated together. I watched a lot of videos of my favorite YouTubers celebrating their, this milestone. But I didn't, I've never had this thought in my mind before that. But I feel like that was the time that I feel like it's getting serious. I've never really watched my videos. It's just only one me, only me, but there's one million people out there like decided to subscribe. And there's one thing in my journey is that I never stopped creating videos.

14:25I love this job. I love this work. And I never thought about the fact that I want to stop at a certain moment in my life. I just want to continue doing that. Was there a video where you put so much time, effort, love into it and then you didn't get any love back? Could you describe what that video was or that moment? How do you, how do you deal with those kind of unexpected, perhaps moments? There are a lot of videos that flopped. But I'm pretty sure that all of the videos I put out on an internet on YouTube, I put all of my heart in my mind into it. So there were certain videos about sharing about English knowledge for the students who are about to take the entrance exam to the university. And that three videos flopped continuously at that time. Before that, I remember I got that videos of me pronouncing different brand names with one million views, more than one million views.

15:25And I thought, okay, these videos is going to continue to blow out. But then it flopped and I was so desperate. I was so sad. You get in your big head and then you hopefully get the momentum, but it actually just went down. That's right. And I was so sad at that moment. I was like, what happened? And I asked my parents. You didn't have anyone else to talk to? Yeah, I mean, because they watched my videos from the beginning of this journey. And then they told me like, yeah, you have to look again at the color, the color grading of the video. Because it looks dull, looks boring. And it's like, okay, the color. Then I asked another person who is a very prominent content grid at that time. We hang out and I asked him and his friends like, what do you think about these videos? What it flopped? And he said that, oh, it's because you're sharing about knowledge. And in the nowadays we are working, we're learning, we're tired, whenever we open YouTube, we just want something fun.

16:26And you're like, you're sharing knowledge and it's boring. So you should change your direction. You should change to something entertainment, fun instead of education. So yeah, there are a lot of ideas about that. And I felt a little bit unsure about my journey and direction. But then I thought I really didn't want to give up on education, like sharing about education. And that is the direction I want to be consistent with. It could be fun though too. It could be fun. So I changed the way I approach it. Yeah, yeah, yeah. I think the values you shared from the beginning, like sharing your knowledge, but in a more fun way, rather than just like trying to teach people something. Because I think your friend is probably right in a lot of ways. Like there is a lot of content on the internet and sometimes people wanted to decompress. But how to do it in a value driven way too. That's, it's a lot harder than it sounds of course. Otherwise everyone would be doing it. True that. How did you find out what your audience actually wanted from you, aside from what was just known about you?

17:33So like for instance, I'm sure a lot of people knew, oh, V knows seven languages. And suddenly your contents about other things. Was there like a maybe a disconnect between your identity versus what you wanted to share on YouTube? Did you ever face moments like that? No, I mean like that was just the video of me like back in like 10 years ago. We made me keep the accents. So I think that I, I care a lot about what the audience thinks. I often go to the comments section. I read a lot of comments of my audience, what they want, what they like, what they don't like. And I put a lot of research into that as well. I do treat this work as a service. I want to bring the best to my audience. And I, I learned a lot about my audience through the interaction as well. In 2019, I hosted a workshop and then you know people came and then we talked and we shared. And I think those are the source of inspiration and also a source of information for me to continue to do what I do.

18:38So of course I like doing things about you know learning languages and sharing information and lifestyle vlogs. But at the same time, I do listen to and respect the audience point of views. Like if they, if I said like they want this topic to be talked about. Yeah, I would bring that topic the next time. It's just like that. Thanks for sharing a bit about that journey of the, I learned a little bit today too. So thanks so much. I think the next part I want to talk about trust. I want to talk about connection. A lot of your audience they continue to follow you because they trust you. Things that you share are useful, they're helpful, they're inspiring. And they want to maintain that connection because of that feeling. So my next question is when did you start realizing that people started trusting you? And did that scare you a little bit? Or people would say things like oh my god this is amazing. I built my whole entire education based on what you shared or something like that.

19:39Did you ever have moments like that? Oh, that's a very interesting question. I really never thought about this before but I think that whenever people wash my videos they really trust me with their time. I really appreciate the fact that people click onto my video and watch it even just a few seconds. But there was one time when I got a brand deal on YouTube that was an app, English learning app. And I told the brand that I didn't have the full control of how this is going to work. I'm not in the position to sell something. I'm just a customer sharing my own experience. But then people started to download this app and I was like wow, this was kind of a mim-packed. It was very shout out at that time. So I felt so thankful for that. And I did a scare me. I think it only scared me of my actions and my being my true self. Does it not align with each other?

20:40So I don't feel like it scared me a lot. I don't really feel like it scared me because I feel like I'm very truthful and authentic to my audience. And trust is earned. And I appreciate that. And I'm trying to like, of course, earn that trust from the audience on a daily basis as well. Yeah. I think this question, the purpose I wanted to share it to is because YouTube wants and needs to be a place where people feel secure. And trust the content. This is all over the news these days. Not just in the drama globally. And I feel like a lot of perhaps younger creators too. They don't realize the influence they might have. And when they're sharing content, think about the families, the young people that listen to it. They might not know certain things that we know. So it's something that at least I think about. I'm sure perhaps YouTube and yourself. You probably thought about it, but you didn't think about it this way. Yeah, that's yeah. And so I think it's important to share that to our audience because when I see content sometimes online, I'm like, I'm not sure if these people are thinking about what's being read.

21:44And I think to take a moment to reflect on that is important. Okay, cool. Have you ever posted something that you regretted? Well, looking back, I don't think there is a regret moment in my life dictionary. I don't often regret anything in my life, especially doing what I love as YouTube videos. But there are a lot of videos I thought I could have done so much better. And I know it seems like I'm dodging this question, but honestly, I don't I have never, ever felt regret posting a video online. Yes, like every single video is all of my effort in there. Like whenever I put out the video on YouTube, I always try to make sure that I put myself in the position of the viewer. Like if I do this video, I watch this video is like thousand times before uploading because I edited it.

22:44Yeah. So when the final product is out, I would like to make sure that I like that video as much as the audience like it. Because if I'm the person who do it, I don't like it, then the audience will probably not like it. So that is my mindset when I put out the videos online. That's great. Why I brought that up is, have I posted something I regretted? No, like you, but I learned something from it. So like even if I posted something that's wrong, quote unquote, or like perhaps a mistake, you learn something from that. Yeah, that memory, that feeling is somehow kept within me so that I don't try to do it again. There's a couple moments like that. And yeah, that was another way to frame it, I guess. Is there a fan interaction that you still think about? A comment someone reacted to your videos, perhaps even meeting you in person? Is there something that stays with you?

23:45As we're at Inhochi Ming CDS, do you remember that fan interaction? It was midnight. I booked a motorbike ride share. And then because I just got back from the event and I didn't wear masks. So when I just got to the bike, the driver looked at me and he was like, oh, it's you. It was like, hi. It's me. And he was like, yeah, I'm sorry. I don't remember your name, but I watched your videos. I was like, thank you so much. What videos do you watch? And he was like, yes, some videos on YouTube and the shows you host on VTV. But oh, really? Oh, really? So what do you do? I was like, I just got out from the prison. I was like, oh, I'm sorry. I'm sorry. How long? I mean, I was like, yeah, I had been there for 10 years. I was like, okay. And of course, I didn't ask him about what the reason he got into.

24:47And I was like, oh, yes, so like you were, you were allowed to watch YouTube and like TV in prison. And he was like, yeah, I was the leader in the prison, like the group leader, because I did something good. Like your community worked well. And then sometimes they reward us with the time watching YouTube. And I saw you. I was like, thank you. Oh, my gosh. So that's flattering. Yeah. And then we talked the whole way from like district two to district one. But I feel a sense of safety when I went around him. I feel so safe. And I'm, yeah, you sure a lot of a lot of things about his life. And I was like, I feel so thankful for that because you know, life is so diverse. Yeah. And it could take us to different directions. And yeah. And it's just somehow like I connect with so many people that I didn't expect it to happen. Yeah, that's very powerful. That's a great story.

25:47And now he knew my name. I'm sure that he remembered my name. It's like, I'll be okay. I would watch your videos. Yeah. Yeah. You can't help but think like this person who went through a difficult time for whatever reason, somehow found some trust or connection in a small way, you know, learning about what, you know, something useful perhaps during his time. So yeah, that's a powerful story. Thank you for sharing. The next thing I want to talk about now is about career. So a lot of young people, especially they aspire to be content creators, at least learn the craft. But there's a lot of questions, of course, how to make it something where you can build a career from. Any part of the content creation journey. It's not easy, I think. And so you've obviously been able to do that, I think, as a TV host, but also as a YouTube creator, being.

26:47So my first question for you is how you work with brands, how you work with companies that want to collaborate with you. Are there any misconceptions they have when working with you? Like perhaps they want to insert their brand a little too much that dilutes the value of the content. Something like that would love for you to perhaps share a lesson or two from that. During my journey of being a content creator, yeah, of course I'm very lucky enough to have a lot of brands coming up to me and, you know, ask for a collaboration and all of them just come with respect. And I really appreciate that. There are not a lot of misconceptions because I think before they work with a content creator, they will have to do some research on that content creator. Like what kind of content is she bringing to the audience and are those values aligned together? So probably just one of the misconceptions might be they expect me to be a seller, but I've actually I'm not a seller.

27:54I'm not in a position of selling something. As I mentioned earlier, I'm just a customer and sharing the experience and that's it. And of course, a lot of brands will expect not a lot of brands. I mean, some brands expect me to like share, share about their products with a certain communities. But that communities are not in my community because I know my community is really well. Like I know who who are watching my videos and what do they want? So sometimes their customers are not in my communities. So I would just say probably is not a good time to work together. So I think being well aware of the community is very important and working with brands. Yeah, I guess that is what I'm talking about. So who is your community, V? Mostly the young people. Okay. There's a lot of brands, for instance, like real estate. Okay, my viewers or students, they probably like the vast majority will probably not buy a house at this moment. For instance, just like that.

28:55So probably mostly people from 15 to 34. Okay. Yeah, that range. Got it, got it, got it. Yeah, if you're a brand marketer or communications, hopefully that gives you a little hint into V's mind a little bit about content. Yeah, I've seen some of your content as well. And I would mention just from my point of view as someone working in media. There is some points where your content can actually cut across a lot of different groups too. So yes, it's relatable to young people. But I've actually seen my dad watch your content a couple of times. Because he shares the YouTube account with me and he searched your name before and other creators. Thank you. And so I think for, I mean, I'm not saying it's like a massive group, but there are certain people who are curious about like youth trends. Want to understand young people and YouTube is a place to do that and potentially for brands as well. I would agree though real estate perhaps is not your target segment.

29:57For instance, it might be in my future. Yeah, in the future, probably now. Or actually, yeah, because your audience kind of grew up with you, right? That's right. Late 20s, 30s, you know, people are starting to think about it. They want to start accessing it, how to do that. So there's always a way. If there's a will, there's a way. If there's a will, there's a way. And I really want to say thank you to your dad and your mom. And also thank you, because I know that you have supported me so much in my content creation. Oh great. Yeah. When this goes out, I'll send it to my dad. Is there a brand collaboration that taught you something both positive and perhaps not so positive about the experience that you reflect on and want to make sure that moving forward. That all positive or all collaborations are positive. Ooh. What would you look for out for in the future? From the experience, the negative and the positive. Okay, I had one not really like not so positive experience working in this journey.

31:05Because whenever I got a brand deal, I would try to increase the engagement. Because there's not only me and my team, but also other team as well. So there was one video that I thought it was so creative. I did some trivia games with a water balloon. And because I saw that idea from other content creator from different countries. And I thought it's going to work in my case. And of course it flopped. Like 10,000 views at that time. 10,000 views. It was like it's so flopped. And I know that the brand is not happy about that. And I remember like I have to like take all of the phones in my home to like watch it so that the views might crystal it. And even you know my teams and my family members. That was one of the very first brand views like God. So you were like 18, 19, 20 years old or something and then. That was so much work into that video as well. So what I learned was that in my work for other people it doesn't mean that it worked for me.

32:07So content creation is all about creativity in your own way. And I know that you know I don't have the full control of how the video is going to perform. Like I cannot predict that at all. And that's a part of content creation. And I do hope that the brands will get it and understand it with us. But of course whenever we work with a brand we were tried to bring the best quality out. Yeah. So there's a lot of talk about young people's careers these days. Profession development. You look at AI for instance. You look at digital transformation. The connection between older generations, younger generations. And so given that. Do you think creators can make a living on YouTube today? Given the future of YouTube. Can young people really see it as a career opportunity? For sure. 100%. 100%. When I was a content creator back then I got to my hometown.

33:09Some people asked me like what are you doing? At that time there was not even a term content creator. I cannot tell them. I cannot tell them that I'm a content creator. I just said that I did some videos online. And they thought it was like okay then you would keep doing this for fun. I was like yeah this is my passion. And they just slapped it a little bit. But it's totally understandable. Up until 2024 in December 2024 there was the very first word for content creator by the Ministry of Culture and Sports and Tourism. That is called Vietnam-wide content. I guess that is the very first official recognition for the content creators in Vietnam by the officials. And we feel so thankful for that. And because of course content creators is such a big thing now. They are contributing to the GDP. They are earning, they are making revenue for themselves and for the communities around them as well.

34:09In July 2020, in July like last month, I remember there was a protocol for developing the social media and content creation in Vietnam. But also the Ministry of Culture as well. So I think the government is currently supporting a lot, content creators. And the brands as well, the brands can make the most use of it. If the brands work with a certain content creators in Vietnam, they can believe that the Vietnamese content creators will put everything they got into the best quality they can offer to the audience and the brands. That's great. I think all stakeholders see the future of content being important to society. And so I think part of the reason why I asked this question to is because young people more than ever, they are having questions about their career. And again with AI and social media and things like that. So to hear from you is great. Thank you, V. So let's put all these learnings into action now.

35:11So that's the next part of today's program that I want to touch upon because a lot of young people think about, so what's next? So thank you V. Great insights as always on your channel, now our podcast. So if I was a young creator in a small province like I think A-Anne is your hometown, ask you whether to start today. What would you honestly tell them about what to expect in the first let's say six to 12 months? Yeah, I was born and raised in a small city in Vings City and at that time we didn't really have much access to like entering that in general. But yeah, I still had that passion within me. And when I first made videos about learning English, I thought like there were millions of people out there who have much better English than me. Why would they listen to me? But I felt like even if just one people clicked onto my video, just like I could only give that value to just only one person is all good for me, is a win for me.

36:15So I think I would say to the younger generation who grow up in a small city like me is that be consistent with your direction. I almost changed to entertainment and other stuff instead of just like going in the same initial direction that I chose. But then I think that being consistent with the direction for five years, you might see the result. You cannot expect the result to be okay in just one year or two years. And when I did YouTube videos, I didn't really think much about the numbers. I expect less. And when I expect less, everything just came very naturally. And always believe that you have something special within yourself, no matter where you come from. Because you always have something to offer to the world. And just when there's a will, there's a way. Oh, excellent. Yeah, so it's about sharing some sort of values, learning more than the job. I think that's part of the messaging that I took away.

37:15Great. Vee, so I'm going to flip it around a little bit. So as you know, in the media industry, advertising is really big. So I'm going to pretend to be a marketing director. There's a lot that watch this podcast and listen to it. They might be listening today and thinking, well, I don't spend any money on influencers. I don't think there's very few marketing directors that do that now, but there are a few. And I actually know a few of myself. They never spent money on a creator campaign. What do you have to share with them based on everything you've learned with brands that they can maybe perhaps consider the next time they play on a campaign? If they've never worked with a creator before, what are some high level tips? Whoa. I'm actually not in a position to tell the marketing director to do this and do that. But I know that this is the golden era of content creation in Vietnam. And the Vietnamese content creators are actually putting their work out on the global map.

38:17And a lot of the brands internationally, they came to Vietnam just to meet the content creators, because they know that the content creators in Vietnam bring so much value to their friends. So I think we have a record. And also, you know, a lot of stakeholders are putting a lot of care and focus on this job, this occupation. So of course, brands will can make the most use of it. And the Vietnamese content creators are very diligent. They really meticulous with their work. Even though they work for different brands, but they always try to bring the special things about them to that video content creation. And they want to promote the brands as well. So they want to make the collaboration the most effective as possible. So I think the brands can totally trust the Vietnamese content creators, along with the support from the government, from the audience, because Vietnam has in the top of the highest usage of social media.

39:17Yeah, what time? It's like top five. Top five in the world? See? Yeah, there are a lot of reasons to work with content creators. I think the point there too is like people are discovering Vietnam through content too. And it doesn't have to be always in English. It's sometimes in Vietnamese as well, as almost somewhat relatable to global audiences. So it's really that epicenter of culture. But you hear like the culture from today and not from five years ago. So it's a way to really understand the zeitgeist of Vietnam today. That's my view, at least. That's a beautiful word epicenter of culture. Yeah, yeah. Okay, I think we're near the end of today's program. I do have one question more that I'd like to ask. So today's program we have you on, because we want to hear from you and your insights about your journey, some reflections, and what people can take away from. But I'd like to know if there's anyone that you want to hear from, so that we can have them on today's program.

40:19And it doesn't have to be a specific person. It could be an expert in something, like a topic that you really carry spot today. So the next podcast can be potentially useful for you. Ooh, hmm. Let me think. Can you have Taylor Swift on this show? Taylor Swift? Oh, maybe her manager. I don't know. But it was your Ken Verbwy, who knows. Yeah, who knows, who knows. Why do you mention Taylor Swift though? I love Taylor Swift. You literally, okay, you're Swiftie. Yeah, I was Swiftie. What would you ask her? What would you want to know from her? Is she happy now? Is she happy now? Yeah. Oh, she just got married or something? Yeah. I really want to see my idol being happy. Yeah. And another idea. I want you to be the guest and other, do the host. Me, the guest. Yeah, have you ever been the guest of the podcast or something? I have, but I guess the most memorable one was with one of our former staff members on June.

41:20Oh, yeah. So he's one, the thing, why he was unique because he hosted a podcast with you, et cetera. But me and him went to school together in the US. So I've known him for like 10 years. So it was like talking to an old friend. It wasn't like a random thing. So I did do one with him, but it just felt like we're just getting coffee. And he was like, that was kind of before he was like, you know, famous. So me and him when we meet, we just like talk like we're old friends, not because I knew him from when he's a big creator or something like that. So it was a bit more somehow just easy flowing. But I did share some interesting stuff on there. That was three or four years ago. Oh, cool. So I haven't done one recently though. Yeah, but maybe I'll let me think about that. Yeah, Taylor Swift. Oh, talking about that though, like when you mean like is she happy now is because she had a big milestone in her life that was so different. Is that why you're curious? Yeah. So like marriage. You want to know how happy she is.

42:21How happy she is. See, that's a big question because fewer people are getting married in these days. Young people, right? Yeah, for sure. So does it actually bring happiness? I don't know. I don't know. Who knows? Yeah, okay. Interesting. So you're a marriage expert. Let us know. Okay. Thank you so much for being on the program today. I think that pretty much wraps up today's show. Thank you so much. So really fun to catch up with you. And I hope today's program is helpful to our audience. And so we grew our audience perhaps that want to hear from you directly about some of your learning. So thanks so much. Thank you very much. And I hope to have you back and see you again very soon. Thank you. Thank you for watching. Thank you guys. That was another episode of the Vietnam Innovators podcast. That was Kanvi. Subscribe to her channel for more of her content. Thanks so much. Bye bye.