Ep 209 | Tea Now a Trade War Combatant | Kenya’s Record Earnings | Chagee Tea IPO

Tea is Ensnared in an Expanding Global Trade War | Kenya Achieves Record Tea Earnings Despite Market Challenges | Chinese Regulators Approve a US IPO for Chagee Tea

NEWSMAKERS – Marco Bertona, president of the Italy Tea & Infusions Association and founder of the International SlowTEA Alliance | Riccardo Colosi, Global Development Manager of SlowTEA Alliance

PLUS | SlowTEA’s New Certification Program

Italy birthed the Slow Food movement to encourage greater appreciation of locally produced food and beverages. Slow Food promotes the intrinsic qualities and traditions of food processing and preparation. The Slow Tea movement, which originated in 2004, embraced the core philosophy of Slow Food while maintaining its independence. From these early beginnings, the SlowTEA Alliance (STA), a non-profit, non-government organization based in Milan, took shape. STA promotes good, clean, and fair tea production and consumption worldwide, supporting projects that defend local tea traditions, protect biodiversity, and encourage the production of small-scale quality teas.

Joining us today are Riccardo Colosi, Global Development Manager of SlowTEA Alliance, and my good friend, Marco Bertona, president of the Italy Tea & Infusions Association (AssoTè Infusi) and founder of the International SlowTEA Alliance.

The alliance recently introduced a third-party certification label featuring the ladybug, a symbol of protection and renewal. This certification is based on a new concept of quality, grounded in the three principles of Good, Clean, and Fair tea.

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