Ep 213 | Hardest Hitting Tariffs Delayed | Japan’s Matcha Shortfall | China Enjoys Qing Ming Tea Harvest Holiday

US Delays the Hardest Hitting Tariffs but Raises Duties on Chinese Tea to 152.5% | Japan Adapts to a Matcha Shortfall | China Enjoys a Fine Qing Ming Tea Harvest Holiday

NEWSMAKER – Paul Rice, Founder Fair Trade USA

PLUS | Every Purchase Matters | Since 1998, consumers purchasing Fair Trade Certified products, including tea, have directed $1.2 billion in increased income to more than one million farmers, workers, and their families. Fair Trade USA certifies 1,700 major brands and retailers, ranging from Albertsons and Costco to Kroger, Target, Whole Foods, and Walmart. In his new book, *Every Purchase Matters*, Fair Trade USA founder Paul Rice writes, “Social change takes time. I believe it’s all about creative problem-solving and reengineering business models to deliver sustainability, profitability, and impact.” Paul joins Tea Biz Host Dan Bolton to discuss the intrinsic value of fair trade and the critical role of consumer purchasing power in driving positive changes in the tea industry.

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