Episode 142: What’s Going on with the Google Remedies Trial

In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix. Takeaways The trial highlights whether behavioral fixes are enough or if divestiture is needed. Google once considered selling ADX, complicating its defense. OpenAI looks set to lean on ads and commerce for growth. Trade Desk and Amazon are both pushing harder for control of supply. Chapters 00:00 Updates on Marketecture Live 00:03 Google remedies trial overview 00:10 ADX divestiture debate 00:20 Publisher testimony and impact 00:28 OpenAI and ads 00:36 Trade Desk’s strategy shifts 00:49 Amazon DSP and Spotify/Netflix 00:52 Vibe funding news and wrap-up Learn more about your ad choices. Visit megaphone.fm/adchoices