How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries

How do you turn a side hustle into a nationally recognized beauty brand?

 

In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that’s changing lives.

 

After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country.

 

In this episode, we discuss:

 

• Transitioning from broadcasting to entrepreneurship

• Growing a side hustle into a national retail brand

• The realities of fundraising and scaling a business

• Building a purpose-driven company that gives back

• Representation as a Latina founder in the beauty industry

• Balancing ambition with impact

 

Whether you’re an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this conversation will leave you motivated to dream bigger and lead with heart.

 

Connect with Shan

 

🌐 Shades By Shan Cosmetics Website

 

Special Offer for Listeners

 

Use code Balanced20 to receive a discount on your order.

 

🛍️ Shop here:

Shades By Shan Collection

 

#ShadesByShan #BeautyEntrepreneur #WomenInBusiness #LatinaFounder #PurposeDrivenBusiness #EntrepreneurshipJourney #BeautyBrand #BusinessGrowth #PodcastInterview #BalancedBeautifulAbundant

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