How to Raise Prices Without Guilt, Fear, or Losing Business?

Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either.

In this powerful episode, Alejandra Rojas speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This episode is both a reality check and an empowerment guide to confidently own your worth and create a business that thrives—even when the economy doesn’t.

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In This Episode, We talk about:

• Why pricing is more than just numbers—it's about identity and survival

• How financial trauma shows up when you're scared to charge more

• The 3 pricing questions every entrepreneur must ask today

• Why absorbing costs isn’t loyalty—it’s self-sabotage

• How to hold your boundaries with pricing and avoid guilt-discounting

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